Talon acquires PJX Media
Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist The post Talon acquires PJX Media first appeared on OOH TODAY.
OOH Is Helping Veteran Tickets Foundation and 1st Tix Reach Millions
donated billboard and digital out-of-home inventory to honor veterans, all active military personnel, first responders, nurses, and 911 dispatchers The post OOH Is Helping Veteran Tickets Foundation and 1st Tix Reach Millions first appeared on OOH TODAY.
The Best Billboard I Saw Today
Atlanta's Ultimate Match-Day Backdrop The post The Best Billboard I Saw Today first appeared on OOH TODAY.
MFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? appeared first on AdExchanger.
Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by [...]
Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen
Get back to making marketing that moves product by talking to people.
25 Grocery Store Advertising Ideas to Boost Sales and Foot Traffic
There’s something comforting about every neighborhood grocery store. The scent of freshly baked bread, the colorful display of seasonal fruits, and handwritten specials attract hundreds and thousands of buyers every month to buy something or the other. For businesses looking to reach a wide customer base, grocery stores offer steady foot traffic, making them one [...]
Average Cost of Local SEO for Small Business : Complete Pricing Guide
Ask ten business owners what they pay for local SEO, and you’ll get ten different answers, some of them wildly different from the next. One may pay around $400 a month and swear by it. Another handed an agency closer to $2,500 and isn’t sure what changed. So what’s the actual number? That’s the frustrating [...]
Local SEO for Small Businesses: How It Drives Marketing Growth Across the USA
A barbershop in Austin doesn’t need to outrank every barber in the country. It needs to show up when someone three miles away searches “barbershop near me” on a Saturday morning. That’s local SEO in its simplest form. And for small businesses across the USA, it’s become the single most cost-effective way to bring in [...]
IAB Europe’s AdEx Report Finds Video Now Accounts for Half of All Display Investment in Europe
Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now [...]