Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a [...]
French agency holding company Publicis Groupe released its full-year earnings this morning, once again delivering healthy year-on-year organic growth. The company had a strong end to the year, with Q4 organic growth reaching 5.9 percent, bringing full-year growth up to 5.6 percent — above Publicis's previous guidance of between 5.0 and 5.5 percent. There were [...]
Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables. The post Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl appeared first on AdExchanger.
source: geckoboard Why Measurement Matters in Modern OOHIn today’s marketing landscape, advertisers expect greater accountability from every media channel they invest in. Beyond simply placing ads in visible locations, brands want clear evidence that their campaigns are being delivered as planned and reaching the audiences they intend to reach. This growing demand for transparency has [...]
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
No one remembers Gablinger's, but nearly 60 years later, Michelob Ultra is the country's No. 1 beer.
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Duckingham PalaceChild-friendly train travelAustralian OpenApostrophe confusionWashing duvet covers Following the revelation that King Charles’s hens live in Cluckingham Palace (‘I wasn’t going to be diverted,’ says King Charles about campaign on the environment, 28 January), we are proud to reveal that our flock of egg‑laying ducks lives at Duckingham Palace. It has cutout wooden duck silhouettes [...]
Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers, these efforts look less like a clean-up and more like yet another revenue squeeze. The post Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers appeared first on AdExchanger.
