Melissa McCarthy Learns to Roll Her Rs in e.l.f’s Super Bowl 60 Ad
The comedian stars in the makeup brand's fourth telenovela campaign, which takes on Bad Bunny's challenge to viewers to learn Spanish before the Big Game.
IAB Seeks to Fix Media Measurement’s Foundational Issues with Project Eidos
Attend any industry conference, and you'll see a range of presentations highlighting new technologies or approaches to measurement which promise to give advertisers new clarity on where their investment is going, and what it's delivering. You'll also struggle to find even one panel where participants don't cite measurement as an area which needs significant improvement. [...]
Turn Your Billboard Into High-Impact Marketing Content
Turn your billboard campaign into professional video and marketing assets. Increase ROI, trust and enquiries. Limited launch offer available The post Turn Your Billboard Into High-Impact Marketing Content first appeared on Billboard Media.
Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers
Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.
FanDuel Gives Football a ‘Last Call’ Ahead of the Super Bowl
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
Episode 102 – Samira Ansari
Visuals: https://getbehindthebillboard.com/episode-102-samira-ansari Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC. We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With [...]
What ACR Data Can (and Can’t) Do for Advertisers
As fragmentation across video services has obscured visibility into what consumers are watching on TV, ACR (automated content recognition) data has emerged as a valuable tool for buyers looking to reach audiences across CTV. A recent survey from LG Ad Solutions found that more than half of CTV buyers use ACR data for targeting, and [...]
Walmart and Target Have New CEOs, but Wildly Different Strategies
ADWEEK is keeping tabs on the big-box retailers' moves.
There’s no escaping Vodafone – even by leaving home
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in ‘Vodafone Together.’ Here’s one of them off to uni, only to be pestered constantly by calls from mother, granny, sister and heaven knows who else. Does she keep smiling? Implausibly yes. Sure no-one who authored [...]
What The FTC’s Focus On Age Verification Means For Privacy
These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday, [...]