In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
The first six months of the year move fast. Campaigns launch, social posts go live, meetings fill the calendar, and suddenly it's July. Mid-year is actually a prime checkpoint; there's still enough runway to correct course, accelerate what's working, and set the stage for a strong Q4. The post The Mid-Year Marketing Checkup: 3 Areas to Review Now appeared first on Stream Companies.
Fox News remained the most-watched cable network in primetime and total day.
Fox News was the most-watched cable network.
YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly
When it comes to hosting the Emmys, Olivia Benson is on the case!
Also included are the week of June 22 ratings.
Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across [...]
This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace [...]
Old Spice, the iconic personal care brand, today launches its most significant UK brand campaign, “Smell Goes a Long Way.” This isn’t just about smelling good; it’s Old Spice showing that a truly great long-lasting scent gives young men an unexpected edge in life, transforming everyday challenges into triumphs. Created with RCP, the campaign shows [...]
