Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.
Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content GalleryWeek in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content
Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content
In this week's Week in Charts, AI brings monetisation opportunities for publishers, confidence returns to upfront investments, and US viewers turn to long-form creator content. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
CTV’s Race for Consolidation May Stop at Measurement
The wave of consolidation we're seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn't necessarily fit into this framework as neatly as other parts of the CTV [...]
The Decision Corridor Effect: How Mall Advertising Can Influence Consumers Between Discovery and Purchase??
Mall advertising is often associated with storefronts, digital screens and large promotional displays. But some...
The Arrival Identity Effect: How Airport Advertising Can Introduce a Brand Before Travelers Enter the City??
Airport advertising can shape a traveller’s first impression before they even leave the terminal. A...
The Window Frame Effect: How Train Advertising Turns Passing Landscapes Into Moving Brand Stories??
Most outdoor advertising is designed to capture attention from people moving past a fixed location....
Programmatic Gets An Agentic Brain
For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The [...]
Submissions Are Now Open for ADWEEK 2027 Commerce All-Stars
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology partners […]
$2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
The Future of Trust: Where AI Meets Human Connection
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]