The Strategy Behind USA Today Co.’s Big Identity Shift With Kristin Roberts and Lark-Marie Anton
What the rebrand signals for the future of publishing in the AI era.
Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol
Why brand expression is the only real differentiator in the age of AI.
Week in Review: FIFA+ Moves to DAZN, BBC Launches Short-Form Features, and Ad Tech Companies Express Concerns Over EU Digital Omnibus
In this week's Week in Review: FIFA+ moves exclusively to DAZN, the BBC goes big on short-form content, and ad tech companies call for scrutiny of the EU's digital omnibus. Top Stories FIFA+ Moves to DAZN FIFA+, a direct-to-consumer streaming service launched by football's world governing body FIFA back in 2022, announced this week that [...]
How Travel Is Reshaping in 2026: Where the Demand Is Still Growing
Travel in 2026 looks different from what it did even two years ago. Trips are getting longer, destinations are getting closer to home, and travelers are becoming more deliberate about why they go and where they spend. The headline concerns around inflation and softer consumer confidence are real, but they tell only part of the [...]
OOH Moves Today – 52 Moves This Week!
Pinterest, JCDecaux, Screenvision Media, dentsu, Hollandia Outdoors, One Agency Medial, Lamar, Adams Outdoor, Known, WPP, General Motors, Bell Media, Vendo Media, Zenith, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week! first appeared on OOH TODAY.
Did Science Fiction Predict the Future of Moving OOH?
What would happen to Moving OOH when we use autonomous vehicles? The post Did Science Fiction Predict the Future of Moving OOH? first appeared on OOH TODAY.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Nike to McDonald’s
McDonald’s, Nike, Apple, Calvin Klein, Lego, and more are behind the week’s most notable ads.
Agencies Race to Snap Up Amazon and Walmart Specialists
Podean, Harvest Group, and EVOQ Group look for scale.
MAA Ad of the Week: Apple takes aim at Google Chrome
The kickback against the nosey Tech Bros (notably Meta and Google) is growing apace, the recent example of a Meta critic being prevented from even speaking at a UK literary festival is a true horror story of what happens when a bunch of amoral tech ignoramuses and their lawyers get to work. Apple is plugging [...]
Nike goes for World Cup spontaneity (in the biggest production so far)
It just had top be an epic from Nike for the World Cup and it is – even more footballers than everyone else (it’s six minutes as they all need their moments) plus Ted Lasso’s dimmest of managers and Eric Cantona following his trawler in the unlikely environs of Croydon (but he’s funny.) The point [...]