Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]

Those days when visibility alone sufficed are long gone. Earlier, brands would often compete to be seen. It was the period when the quantity of ads mattered. But times have changed and so have market dynamics. While visibility still matters, a brand’s market presence is valued based on many different parameters. Some common ones include… Read [...]

to modernize how digital OOH inventory is managed, sold and monetized. By deploying The post New Sales Director Goodge, to Modernize Vistar EMEA first appeared on OOH TODAY.

Some advertising creatives thought the ad was funny and playful, others were left unsatisfied

Blue Square Alliance speaks out about antisemitism directly, but the plot line is lacking.

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.

New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations The Seahawks and the Patriots aren’t the only ones gearing up for a fight. AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.

Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude [...]

Disinformation research group says the FTC ordered it and IAS to hand over business records.