Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions announced Monday that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, the OOH [...]
There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says Frank Vogel, CEO of Ad Alliance. If marketers weren’t confident in TV’s ability to drive short-term outcomes, it wouldn’t be booked. [...]
Between Call of Duty: Modern Warfare 4 and Grand Theft Auto VI, this autumn marks a major few months in gaming. In this article, Sean Smith, EMEA Gaming Lead – Sales at Samsung Ads, explores what Netflix, GTA VI and Automatic Content Recognition (ACR) data can tell us about gaming audiences - and what that means [...]
Just another soul spinning around on this tennis ball we call earth, right? No cream cheese off your bagel, right? The post Teach Your Children first appeared on OOH TODAY.
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
The WPP exec said he’s ready to climb a new career mountain.
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
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Making Everyday City Journeys More Noticeable Everyday urban journeys are filled with familiar visual elements—roads,...
Every city has familiar routes that connect neighbourhoods, commercial areas, residential zones and major landmarks....
