US publishing group People Inc., owner of titles including People magazine, Entertainment Weekly, InStyle, and Travel + Leisure, has been very transparent around the impact of AI tools on the traffic it receives across its owned-and-operated properties. Referrals from Google have plummeted, following the introduction of AI overviews into Google's primary search interface. That trend [...]

In this week's Week in Charts, ITV's Chris Kennedy on premium targeting, drama underpins UK SVOD growth, and brands underinvest in TV. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Drama "Underpins [...]

Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents [...]

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