After Thirty Years, KesselsKramer Closes Its Doors

Advertising agencies go out of business every day. But what about agencies with superlative creative credentials? Do they fail on a less frequent basis? I’d like to believe that, although I don’t have the data to support the thesis, and the list of great creative shops like Wexley School for Girls, Modernista, Barton F. Graf, [...]

By |2026-06-07T08:07:50-07:00June 7th, 2026|News|Comments Off on After Thirty Years, KesselsKramer Closes Its Doors

Nike ‘Rip The Script’, Coca-Cola ‘No Better Feeling’ and more: top new creative ads

Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. [...]

By |2026-06-07T05:10:48-07:00June 7th, 2026|News|Comments Off on Nike ‘Rip The Script’, Coca-Cola ‘No Better Feeling’ and more: top new creative ads

The Refinery Problem

Nick Brien told the world's out-of-home executives that billboards are the last watercoolers on earth. He's right. He handed the industry the diagnosis. The question is whether the industry has built the equipment to act on it. --- I have a theory about watercoolers that I&

By |2026-06-07T02:22:36-07:00June 7th, 2026|News|Comments Off on The Refinery Problem

Ad Performance Hinges On Kicking Fragmentation’s Butt

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.

By |2026-06-05T14:55:27-07:00June 5th, 2026|News|Comments Off on Ad Performance Hinges On Kicking Fragmentation’s Butt

AI Off The Rails

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.

By |2026-06-05T14:55:26-07:00June 5th, 2026|News|Comments Off on AI Off The Rails
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