The Best Billboard I Saw Today
Blue, Orange, and Unmistakably New York The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Blue, Orange, and Unmistakably New York The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Fox News remained the most-watched cable network in total viewers, despite month-to-month declines.
Advertising agencies go out of business every day. But what about agencies with superlative creative credentials? Do they fail on a less frequent basis? I’d like to believe that, although I don’t have the data to support the thesis, and the list of great creative shops like Wexley School for Girls, Modernista, Barton F. Graf, [...]
Post Content
Every week, I attempt to share a curated list of top new creative ads. Nike’s ‘rip the script’ and few others related to the FIFA World Cup are part of this week’s compilation. Nike: Rip The Script It’s football World Cup time, and every major advertiser is investing in brand campaigns related to the event. [...]
The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.
Nick Brien told the world's out-of-home executives that billboards are the last watercoolers on earth. He's right. He handed the industry the diagnosis. The question is whether the industry has built the equipment to act on it. --- I have a theory about watercoolers that I&
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.