Delish Launches Recipe App Ahead of Holiday Season
The product underscores how publishers are turning to utility-oriented apps to diversify their reach amid traffic disruptions.
Amazon Casts Benedict Cumberbatch to Turn Absurd Reviews into Theater
Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign.
Retail’s AI Moment Is (Almost) Here
Despite headline-grabbing moves, such as Walmart’s recent partnership with OpenAI and the integration of PayPal Payments into ChatGPT, agentic commerce is still in its nascent stages. But that doesn’t mean it’s too early for retail media networks to prepare for a future of AI-driven commerce, says Jeff Cohen, chief business development officer at omnichannel commerce [...]
OOH Best Creative Last Week Today
From Stranger Things to Statue Shakeups--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers. The post The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads appeared first on AdExchanger.
Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday. The post Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack appeared first on AdExchanger.
Why Modern CMOs Should Lead with Challenger Brand Thinking
Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace. The post Why Modern CMOs Should Lead with Challenger Brand Thinking appeared first on The Loomis Agency.
Life360 Acquires Nativo for $120 Million to Expand Its Advertising Ambitions
The deal is expected to close in January.