Life360 Acquires Nativo for $120 Million to Expand Its Advertising Ambitions
The deal is expected to close in January.
BRANDWEEK: Ludacris and Tony Ressler Say Atlanta’s Brand Deserves More Hype
At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares Management Corporation, spoke with ADWEEK CEO Will Lee about the city’s underappreciated business potential.
A Future-proof Media Plan
This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an ever-evolving media landscape. A Brandweek […]
Broadcasters Want to Take Back Control of Their Data
Broadcasters have invested heavily in the big data platforms on the hosting side says Phil Raby, Chief Revenue Officer at mediarithmics, and are very keen to maintain as much control as possible over that data. As a result, it’s important to broadcasters that data stays within the warehouses they’ve invested in, rather than being moved [...]
EssilorLuxottica Leans Into AI To Avoid Ad Waste
Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline [...]
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Every Sport Will Have a FAST Channel Predicts Roku in UK FAST Launch
Last month, Roku entered the UK free ad-supported streaming TV (FAST) market with the launch of over 40 FAST channels on the Roku platform, including the PGA Golf channel. VideoWeek spoke with Roku's Mike Shaw, Director, EMEA Ad Sales, and Tom Price, Content Distribution Director, to discuss the UK strategy, and the rise of sports in [...]
I’m Gonna Be
The industry has been observing the speed limit of late, there is not much to report. Outfront and Lamar reported strong quarters, deals are getting done... we are definitely not partying like it's 1999 The post I’m Gonna Be first appeared on OOH TODAY.
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Hold On, Holdcos; Rags To Riches
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms. The post Hold On, Holdcos; Rags To Riches appeared first on AdExchanger.