Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG and former Lola owner MullenLowe. Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola’s Madrilenos. ‘Airplane’ for Axe (Lynx …
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