Every dealership in the country is creating content right now: social posts, email campaigns, video clips, digital ads, etc. The tools are accessible, the platforms are abundant, and the output is enormous. The post Stories Create Loyalty appeared first on Stream Companies.
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Telemarketing and Texting Telephone and text message marketing poses private litigation risks and regulatory hurdles that...
The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose [...]
Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed for the tournament. The ads feature two players who will be representing their countries this summer: France/Liverpool defender Ibrahima Konaté and Spain/Barcelona striker Ferran Torres. It’s all about reframing pressure as a positive and shows [...]
Jony Ive, the Essex-born designer behind Apple’s most iconic products, has come up against a backlash around his work for Ferrari’s first all-electric vehicle, the $640,000 Luce. One analyst described it as “a mix between a Honda Accord EV and a Tesla 3… We are lost in translation with Ferrari’s new strategy” while shares fell [...]
