Brands are starting to go back to basics, and the result is advertising that actually reflects consumers’ everyday lives rather than concocting the kind of aspirational lifestyle that is fast becoming out of reach. The new “Pop to Co-op” campaign by VCCP presents the supermarket as a handy answer to those very ordinary moments when [...]
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
In addition to agentic standards, WPP Media is developing its own buying agent for video.
The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.
What Is RSL Media and Why Does the Human Consent Standard Matter? On May 12, 2026, RSL Media launched as a public benefit nonprofit co-founded by CEO Nikki Hexum, Cate Blanchett, Doug Leeds, and Eckart Walther. Its mission is to make human consent machine-readable and discoverable to AI systems through the Human Consent Standard, which [...]
Pamphlets from event featured projects in West Bank and East Jerusalem despite previous denials by organisers An Israeli real estate event in north London appears to have advertised the sale of land in Israeli settlements in East Jerusalem and the occupied West Bank, despite previous denials that illegal settlement properties would be marketed at the [...]
Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing [...]
