Vistar Media, Billups, OUTFRONT Media, NVS Visuals, dentsu, Known, Zeta Global, Helen of Troy, Bauer Media Outdoor, RapportWW, DOOH.com, Ocean Outdoor, OnceScreen.ai, SMARTIFY--be the first to congratulate these OOH movers! The post OOH Moves Today – 46 Moves This Week! first appeared on OOH TODAY.
Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
A little more in your pockets—right where it counts The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C. The post VIOOH Unlocks Orange Barrel Media’s Digital Network first appeared on OOH TODAY.
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to [...]
It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of [...]
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.
