Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
New research from the ANA shows that the primary benefit of in-house agencies is shifting
Amazon Closes Upfront Talks With Year-Over-Year Growth
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
Gary Vaynerchuk’s Next Bet Is an Affiliate Agency Startup
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
Courage Finally Sets Up Shop in the U.S. With a New York Office
It’s the creative agency’s first outpost outside of Canada
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of [...]
How Teads is Evolving its Home Screen Offering
Teads has been working with home screen ad formats to the buy-side for a while now, sourcing inventory from TV OEMs and apps to enable advertisers to run home screen campaigns. As the format grows, Teads is now bringing its home screen infrastructure and ad serving capabilities to the sell-side, helping new sell-side companies spin [...]
BBC Urges Government to Modernise Funding Model or “Abandon the BBC to Managed Decline”
The BBC has called for "radical reform" to ensure its survival in its Annual Report and Accounts for 2025/26, urging the government to use its upcoming Charter review to modernise its regulatory framework and funding model. The public service broadcaster (PSB) did not back any specific funding model for the BBC, saying it remains "open-minded" on [...]
IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
The reliability of IP-based identity mapping is under increasing scrutiny.
DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative
NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power
Strategies to Boost Mobile Billboard Success
By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibility of digital displays, businesses can present different messages directed at various audiences. The adaptability here allows your ad to be relevant to its location, increasing the likelihood of catching the viewer’s eye [...]