The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared [...]
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which [...]
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The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Fox closes its upfront deals around a month earlier than last year.
After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV [...]
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually [...]
Ricola has launched a new campaign aimed at helping soccer fans maintain their vocal stamina throughout the excitement of the soccer season in North America. The 'Keep Your Voice in the Game' campaign seeks to address the common issue of losing one's voice from cheering, chanting, and celebrating du...
Homewards, in collaboration with Studio AKA, has launched a campaign focusing on the potential of data to prevent homelessness. The initiative introduces the Homelessness Data Lab, which aims to unite businesses, local partners, and the sector to explore how technology and innovations can foresee an...
