Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
Week of May 11 Morning News Ratings: Today Grows in Demo
Today had double-digit growth in the Adults 25-54 demo.
Week of May 11 Cable News Ratings: No Gains for Cable Nets
Trump's visit to China didn't move the needle for cable nets.
Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finale
CBS News Radio signs off after close to 100 years in operation.
St Luke’s wins Bisto creative after competitive pitch
Bisto has appointed St Luke’s as its lead creative agency after a pitch run by Mark Alldred, global marketing director at Premier Foods, which kicked off in April. St Luke’s is charged with reviving the gravy’s place in British culture. The brand previously worked with McCann London, which won a place on the Premier Foods [...]
Wayne Rooney brings the drama for Nike x Palace World Cup spot
Celebrating England’s national identity is a tricky path to tread right now, but Nike and skateboard apparel brand Palace have faced it head-on. Here’s Wayne Rooney performing the “This other eden” speech from Shakespeare’s Richard II while holding a skull in the style of Hamlet‘s Yorick – except it’s painted in the colours of the [...]
Dentsu Predicts 75 Percent of All Ad Spend Will Be Algorithm Driven By 2028
Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year's 5.8 percent growth. This marks a slight downward revision of expectations compared with Dentsu's previous forecast of 5.1 percent growth in 2026, released back in [...]
Focusing on Efficiency Means “Doing Less With Less” Says IPA Research
A wealth of effectiveness data has drilled the benefits of brand investment into the minds of most marketers, but many argue that those long-term investments are only feasible for large brands with deep pockets. However, a new IPA report from marketing effectiveness expert Les Binet, and Will Davis, Chief Data Officer and Co-Owner of Medialab, [...]
How to Audit Your Media Mix for Efficiency
In 2026, brands are investing across more channels than ever before, from paid search and social to SEO, email, streaming, and beyond. The post How to Audit Your Media Mix for Efficiency appeared first on Stream Companies.
Stories Create Loyalty
Every dealership in the country is creating content right now: social posts, email campaigns, video clips, digital ads, etc. The tools are accessible, the platforms are abundant, and the output is enormous. The post Stories Create Loyalty appeared first on Stream Companies.