On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.
Podcast Breakdown
00:00 – 09:49 Introduction & His Journey to Three Wishes
09:50 – 20:00 Disrupting the Cereal Aisle
20:01 – 30:03 Family, Entrepreneurship & Growing the Brand
30:04 – 35:00 Retail, E-Commerce & the Agency Perspective
35:01 – 43:28 Creative Ideas, Influencers & Authentic Marketing
43:29 – 53:52 The Future of Three Wishes
