What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
Why Dr Pepper Became Its Own Biggest Fan on Social
The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.
The Day Persuasion Became Visible
There wasn’t a collapse. No moment where the system broke and everyone noticed. What happened instead was quieter. The system kept working.Just not in the same way. Campaigns still delivered results.Dashboards still looked stable.Reports still made sense and yet something felt off. Not everywhere. Not immediately. But enough to create a pattern no one could [...]
Expedia Courts Non-Travel Brands With New Adtech Deal
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the the US Federal Trade Commission that alleged they colluded to boycott platforms including Elon Musk’s X. The settlement includes an agreement not to restrict advertising based on biased and politically motivated criteria. This comes shortly [...]
ABCD+ 20 Anniversaries and 58 Birthdays This Week!
Clear Channel Outdoor, DDI Media, AR James Media, Clear Channel Outdoor, The Zall Company, Global, IAB, Gregory Welteroth Advertising, OUTFRONT Media, Media Works, Ltd., Sales for Entrepreneurs, Shared Value Media, InSite Street Media, NBCUniversal, Inc., Digital Marketing Headhunter / 3 Little Birds, Pandora, oOh!, Topilow Development, MBMG, bay magazine, Backroom Graphics, LLC, Clear Channel Airports [...]
As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data
Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools [...]
Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf. The best questions are simple to ask but difficult to answer. Here’s the one that all publishers (including micro-publishers such as yours truly…) should be asking right now: What is your content [...]
The People Behind the News Movement Launched a Platform for Newsfluencers
The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.