If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV [...]
Real-time fact-checking of political speech and debates InTruth is for anyone who wants to stay informed during any video, but particularly, live debates, news interviews, press conferences, and political events.
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Digital mobile billboard advertising has emerged as one of the most adaptable and targeted formats available to advertisers today. The post What 2,500+ Campaigns Have Taught Us first appeared on OOH TODAY.
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
Soccer, Soda, SuperGirl, Star Wars, Snacks, Spin Offs and Scotland--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
