The Song Remains the Same
a few points of note...Charlie Bullfrog, Steve Haggard, Becky Smith, Neil Morris ...put a punctuation mark in my brain The post The Song Remains the Same first appeared on OOH TODAY.
Performance Max updates and other product news for April 2026
April 2026 product updates from Microsoft Advertising.
Best new creative ads: ChatGPT, Legora, Coca-Cola and more
I attempt to share a curated list of clutter-breaking creative ads, every week. This week, lovely ads from ChatGPT, Legora (an AI platform for lawyers), Coca-Cola ad for FIFA World Cup and more. ChatGPT: Bala vs Waterfall Every major LLM brand is on a mission to ‘educate’ users on how best the platforms can be [...]
What is Location-Based Advertising? The Future of Data-Driven OOH Explained
In today’s fragmented media landscape, Location-Based Advertising (LBA) is emerging as one of the most powerful tools for brands looking to drive real-world outcomes. As OOH advertising evolves into a data-driven medium, the ability to target audiences based on real-time location intelligence is transforming how campaigns are planned, executed, and measured. What is Location-Based Advertising? [...]
Massive Attack / Tom Waits – Boots on the Ground
fresh from the oven
Local / National Account Execs—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team and Denver —Local Media Sales Executive The post Local / National Account Execs—OOH Classifieds Today first appeared on OOH TODAY.
How UGC (User Generated Content) Is Driving Better Results in Ads Right Now
User-generated content (UGC) refers to content created by everyday users, distinct from content posted by brands, agencies, or paid partners. According to eMarketer, 70% of Gen Z consumers consider UGC a significant factor in their purchasing decisions, while 60% of all consumers perceive UGC as the most authentic form of advertising, highlighting the value of [...]
Evolving the Microsoft Advertising API Platform
We are announcing a transition to a moder REST API from the legacy SOAP API.
Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets
Artemis II and Iran coverage led to viewership for cable.
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 [...]