WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first on AdExchanger.

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Fox’s World Cup Coverage Broke Records For Both Linear And Streaming

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear And Streaming appeared first on AdExchanger.

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How to Choose Billboard Locations That Reach the Right Customers

Most small business owners start with the same instinct when choosing a billboard location:Pick the biggest board, on the busiest road, in the spot that looks the most impressive.That can work. But the best billboard location is not always the biggest, busiest, or closest to your business. The best location is the one your customers […] The post How to Choose Billboard Locations That Reach the Right Customers appeared first on Blip Billboards.

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WPP Sees Green Shoots From its Internal Simplification

As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold. Many of the key figures were still negative in a literal Read More

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Stream Companies Named 2026 MarTech Breakthrough Award Winner for Best Performance Marketing Company.

Stream Companies, a leading integrated marketing agency and technology company, today announced it has been named Best Performance Marketing Company in the 2026 MarTech Breakthrough Awards. The post Stream Companies Named 2026 MarTech Breakthrough Award Winner for Best Performance Marketing Company. appeared first on Stream Companies.

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