WPP adds Meta to Open line-up
There was a time when then WPP boss Sir Martin Sorrell used to refer to the big tech platforms, notably Google, as “frenemies.” These were the days when his mighty GroupM media agency empire could look the likes of Google in the eye: in the ad market they were more or less equals and needed … The post WPP adds Meta to Open line-up first appeared on More About Advertising.
Health Care Marketing Lacks A Connected Customer View. Here’s How To Build One
Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the […] The post Health Care Marketing Lacks A Connected Customer View. Here’s How To Build One appeared first on AdExchanger.
The Agentic Media Buying Platform That Says The Less AI, The Better
Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say […] The post The Agentic Media Buying Platform That Says The Less AI, The Better appeared first on AdExchanger.
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […] The post Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy appeared first on AdExchanger.
Finally a fact checker that catches politicians lying in real time
Real-time fact-checking of political speech and debates InTruth is for anyone who wants to stay informed during any video, but particularly, live debates, news interviews, press conferences, and political events.
Life Is Worth Losing
now apply it everwhere
What 2,500+ Campaigns Have Taught Us
Digital mobile billboard advertising has emerged as one of the most adaptable and targeted formats available to advertisers today. The post What 2,500+ Campaigns Have Taught Us first appeared on OOH TODAY.
