At Stream Companies, we've seen firsthand that dealerships don't necessarily need larger marketing budgets to improve engagement. They need smarter ways to connect the right message with the right audience at the right time.  The post How Dealerships Can Use Personalization to Drive Engagement appeared first on Stream Companies.

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.  Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work […] The post AI Can Interpret Data. It Can’t Vouch For It appeared first on AdExchanger.

Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.

Tubi’s World Cup streaming resulted in two of the highest traffic days in its history

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament

Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.

Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.

New ad formats like branded content and streaming try to make the case for more money.