Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools
In this week's Week in Charts, PubMatic on the impact of SME budgets, digital video grows share of US TV/video ad spend, and brands adopt AI video tools. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
One-Year In, Rob Wheeler’s ATM Hits $1 Million in Revenue
The business-to-business media venture has leaned into event coverage and is planning its first awards show this winter.
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
What to prioritize as discovery becomes ever more fragmented.
Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
What TV Broadcasters Can Learn From The Sidemen
British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More
Influencer Marketing Grows Up
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […] The post Influencer Marketing Grows Up appeared first on AdExchanger.
Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […] The post Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments appeared first on AdExchanger.
