Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP OpenX, showing a large bottle of … The post Coca-Cola wants you to log off and drink up in new WPP OpenX campaign first appeared on More About Advertising.

Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.

WPP did rather better than expected in the first half of 2026 with revenue of £6,373m down 4.4% on a reported basis and down 3.2% like-for-like (LFL), while revenue less pass-through costs of £4,745m decreased 4.7% LFL. Q2 revenue less pass-through costs of £2,485m was down 2.3% on a reported basis and 2.8% LFL. Falls … The post WPP back on track says CEO Rose first appeared on More About Advertising.

...That operator did not lose a deal. They never knew a deal existed... The post OOH Operators: Why Your Next Advertiser Might Already Be Searching for You first appeared on OOH TODAY.

Giesken Outdoor Advertising, Inc., Grifon media, Clear Channel Outdoor, Outdoor Promotions, LiveNite LLC, Outdoor Solutions Group, Inc., Greensigns LLC, North Carolina Division of Emergency Management, oOh!, Philadelphia Eagles, TOSCA CAPITAL LTD, Lamar Advertising Company, HH Global -mark these milestone moments in OOH. The post ABCD+ 10 Anniversaries, 61 Birthdays and 1 Obituary This Week! first appeared on OOH TODAY.

Long Live King James? The post The Best Billboard I Saw Today first appeared on OOH TODAY.

New integration enables agencies and advertisers to add independent brand lift measurement directly within the platform bringing campaign planning and performance measurement together in a single workflow The post DOmedia Enhances Its Industry-Leading OOH Platform with Reveal’s Brand Lift Measurement first appeared on OOH TODAY.

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than […] The post AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business appeared first on AdExchanger.

As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.

Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings