oOh!media New Zealand has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's Out of Home (OOH) evolution. More than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with the full network of 110 completed by the end of June 2027. The post oOh!media launches New Zealand’s first LED bus shelter network in Christchurch  first appeared on OOH TODAY.

Partnership places brands on L.A.'s longest-running double decker tour bus fleet, reaching Hollywood, Downtown, Beverly Hills, Santa Monica and more. The post Pivot Media Ventures Partners with Starline Tours / City Sightseeing Los Angeles to Provide Impactful OOH and Experiential Platform first appeared on OOH TODAY.

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […] The post Why MNTN’s CEO Isn’t Sweating Media Consolidation appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger.

Expedia has partnered with Voyager for the latest installment of its “See Yourself in Canada” campaign, a co-branded travel series with Destination Canada that invites travelers to discover the country's diverse landscapes through character-driven stories.  Directed by Voyager’s Charles Frank and edited by Leap Year’s Nico Frank, the latest chapter features four films: one highlighting Destination Canada, and three celebrating New Brunswick, Kelowna in British Columbia, and Prince Edward Island. Each spot follows two women as they explore each region while playing a guessing game. As they take in vineyards, mountains, lakes, coastlines, and local landmarks, a series of playful[...]

The holding company beat out incumbent WPP for the U.S. account valued at $520 million.

The Trade Desk's revenue growth has dipped to its lowest rate since 2020.

Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.

Agentic AI is redefining how marketers approach reporting and campaign analysis. When marketers talk about reporting, the conversation usually focuses on speed. Modern AdTech has given marketers more data than ever before, but it hasn’t made reporting any easier. As platforms transform, so has their complexity, creating fragmented workflows, difficult-to-navigate dashboards and manual reporting processes […]

Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion, or $13.60 a share […] The post Nielsen Is Acquiring DoubleVerify For $2.15 Billion appeared first on AdExchanger.