Viant Taps Ad Fontes Media to Bring ‘News Bias’ Targeting to CTV

The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.

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JLR outlines ambitious exclusive deal with WPP

The love-in between JLR and WPP continues apace, with JLR (which makes Land Rovers, Range Rovers and Jaguars) confirming the appointment of the Britishp-own holding company, with the important addition of media planning and buying. WPP will handle the business on an outcome-based model although it’s not yet clear how this will work. Sell more … The post JLR outlines ambitious exclusive deal with WPP first appeared on More About Advertising.

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T&P draws on The Times and The Sunday Times’s news heritage to open windows to the past

The Times and The Sunday Times have a 240 year heritage of making sense of seismic moments in history. Calling on its reputation as a trusted and credible source of news, the news brand uses the presence of Digital Out of Home to demonstrate its legacy in a way that is visceral, location relevant and … The post T&P draws on The Times and The Sunday Times’s news heritage to open windows to the past first appeared on More About Advertising.

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Trends in OOH Content: What Types of Creative Are Dominating Billboards Today?

One of the biggest trends in billboard design today is the balance between minimalism and maxi The post Trends in OOH Content: What Types of Creative Are Dominating Billboards Today? first appeared on OOH TODAY.

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DPAA Announces Details of Cannes Lions Curated Experience for 2026

“Every year, we hear from our members around the world about their interest in our curated The post DPAA Announces Details of Cannes Lions Curated Experience for 2026 first appeared on OOH TODAY.

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