Global Visions & Epic Journeys: Week of August 7th
Lola, Destination Canada, Expedia
Fifa World Cup ad income boosts Fox’s revenue to $4.21bn in fourth quarter
Average cost of a 30-second spot during tournaments airing on Fox was reportedly between $200,000 and $750,000 Fox Corp, parent company of Fox News and the US broadcaster of the Fifa World Cup, reported revenue up 28% to $4.21bn in the fiscal fourth quarter, thanks largely to advertising income from the soccer tournament. Advertising revenue jumped 78%, the company reported on Thursday. Overall, revenue for the 2026 fiscal year came in at $17.13bn, a 5% increase from last year. Analysts surveyed by FactSet forecast revenue for the quarter of $3.64bn.
Tech companies know everything about me – so why do they try to sell me so much rubbish? | Joel Snape
No, Amazon, I do not want to buy another version of the thing I just bought, or any other random object I don’t recognise or understand We live, as I’m sure someone’s chief growth officer has recently boasted on an earnings call, in a golden age for data capture. Jeff Bezos knows what I buy, read and watch; Mark Zuckerberg will be aware that I recently sold a car transport box for a medium-sized dog. I’ve been ruthlessly conditioned into clicking Accept All Cookies every time I want to check how much cumin my favourite chilli needs, and I simply[...]
The Opportunity and Threat Of Google Buyer Direct
AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk. The post The Opportunity and Threat Of Google Buyer Direct appeared first on AdExchanger.
The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below our expectations and below the standard we hold ourselves to,” CEO Jeff Green told investors. Although he also cautioned that […] The post The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts appeared first on AdExchanger.
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.
AB InBev says ‘Cheers to Beer’ on International Beer Day
August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that celebrates the moments in life, both big and small, when a “cheers” is in order. Not sure a beer would be the first choice of drink for all these occasions, but AB InBev is citing … The post AB InBev says ‘Cheers to Beer’ on International Beer Day first appeared on More About Advertising.
MAA Ad of the week: Lola for Lola
Spain’s Lola is one of the brightest creative sparks floating around today’s somewhat reduced adland and, as these Iberians do, it’s setting out for world domination (initially in four cities.) There’s a video here and some striking artwork from David Carson. Good that new owner Ommnicom is getting behind it (Lola was part of IPG.) … The post MAA Ad of the week: Lola for Lola first appeared on More About Advertising.
Why a donation to MAA now helps everyone
Another year half over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.
OOH Moves Today – 38 Moves This Week!
Billups, WPP Media, New Tradition, Lamar, Marnelin media, OUTFRONT, Infillion, Balcom Agency, Bauer Media, Amazon, QMS NZ, Publicis, Marquee TV, PATTISON Outdoor, Screenverse, Trueform Outdoor, VENDO Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 38 Moves This Week! first appeared on OOH TODAY.
