ChatGPT Ads Are Here. Now Comes the Hard Part.
If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at AI Digital, about what OpenAI’s move into advertising actually means for marketers. CPC bidding, pixel […] The post ChatGPT Ads Are Here. Now Comes the Hard Part. appeared first on AdExchanger.
Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delay
A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
American Pecan Promotion Board Highlights Pecans in Humorous New Campaign
The American Pecan Promotion Board has launched the third iteration of its 'Surprisingly Snackable Pecans' campaign, continuing its partnership with Signal Theory and creative studio SixTwentySix. The campaign features a series of humorous spots aimed at highlighting everyday moments where pecans ma...
National Day Singapore 2026: Celebration Guide & OOH Advertising Opportunities
National Day Singapore 2026 celebrates Singapore’s 61st year of independence and is one of the nation’s largest annual celebrations. Held every 9 August, it brings together communities through the National Day Parade (NDP), fireworks, performances, and nationwide festivities. For businesses, National Day also presents an excellent opportunity to increase brand visibility, engage consumers, and reach […] The post National Day Singapore 2026: Celebration Guide & OOH Advertising Opportunities appeared first on The Perfect Media Group.
ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The challenger beauty brand leveraged culture, comedy, and community insight.
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Why learning out loud wins when navigating five-month AI cycles.
Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings
In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify Read More
Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
