Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger.  But merchant marketing is the way the company thinks about its […] The post Shopify Wades Deeper Into Advertising, But Not Ad Tech appeared first on AdExchanger.

British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women. The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning that his former girlfriend previously lived with someone else, the man likens their relationship to a “secondhand service”. He then tells his friends that[...]

UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”.

Freddy's Frozen Custard & Steakburgers has launched a new campaign titled 'This is the Good Stuff,' encouraging people to slow down and appreciate meaningful moments. Developed by the creative agency 3Headed Monster, the campaign aims to shift perceptions of fast food by highlighting the quality and...

Miami, Philadelphia, Denver ...A downtown board reaches far more than downtown residents. Commuters spend their The post You Don’t Need a Suburban Board to Reach the Suburbs first appeared on OOH TODAY.

Minions on the Move The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Call for entries has been extended through July 17, 2026. The post Entries Extended— OBIE Awards —84th Year first appeared on OOH TODAY.

an urban retail window into a radiant, motion-reactive canvas that invites pedestrians to experience The post Life Through an Immersive Interactive Storefront in NYC first appeared on OOH TODAY.