LVCVA Invites Travelers to Pack for Vegas with New Comedic Campaign
The Las Vegas Convention and Visitors Authority (LVCVA) has launched a new advertising campaign titled 'Pack for Vegas', developed by R&R Partners. Known for its humorous take on the Las Vegas experience, the campaign is directed by Jody Hill, a figure recognized for his work in comedy. The initiati...
Why Your Marketing Gets Clicks But No Leads
Many businesses are investing heavily into Google Ads and social media campaigns, only to see clicks without genuine enquiries. In this blog, we explore why digital marketing alone often struggles to build trust, and how billboard advertising helps businesses improve recognition, credibility, and conversion rates by keeping brands consistently visible in the real world. The post Why Your Marketing Gets Clicks But No Leads first appeared on Billboard Media.
The Programmatic Auction Is Changing In Real Time – Here’s How
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […] The post The Programmatic Auction Is Changing In Real Time – Here’s How appeared first on AdExchanger.
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […] The post Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution appeared first on AdExchanger.
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this […] The post Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name appeared first on AdExchanger.
What to Do When Your Customers Question Everything They See Online
Consumers have lost trust in the digital world. Here’s how to regain it. No matter how long (or short) you’ve been building trust online, that trust is now losing its meaning. These days, AI generates perfect product photos. Bots are leaving glowing reviews everywhere. The blue verification badge that once proved you were real now […] The post What to Do When Your Customers Question Everything They See Online appeared first on Blip Billboards.
Vox Media’s Unsold Brands Field Penske Interest and Executive Departures
As the portfolio is parceled up, a key revenue leader plots his exit.
‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis
Observers say agencies won't want to share client and proprietary data with a competitor
Earned Media Gets a Strong Call Out as Cresta Awards Reveal 2026 Jury Chair
Kate Stanners has been announced as the Jury Chair of the 2026 Cresta Awards. “We are so delighted that Kate has taken on this position,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation behind Cresta. “With her own extensive great creative output, that of the teams she has led, and her broad and deep commitment to advancing creative excellence and opportunities in the industry, she is the ideal standard bearer for Cresta this year.” As Chief Creative Officer, International, of Edelman, Stanners recently stepped into a major role that gives a new inflection to her storied career. The[...]
VML New York Named Agency of the Year In 2026 One Show Global Creative Rankings
Based on point totals for wins last week at 2026 One Show, VML New York was named Agency of the Year in The One Show 2026 Global Creative Rankings. Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each): Agency Rankings 1. VML New York 2. Rethink Toronto 3. Uncommon Creative Studio London 4. Serviceplan Germany Munich 5. Ogilvy New York 6. Grey México México City 7. adam&eveTBWA London 8. FCB Canada (TBWA Canada) Toronto 9. Publicis Conseil Paris 10. LePub México Independent Agency Rankings 1. Rethink Toronto[...]
