George Parker: the Boo Dot Com Boom…
If, like me, you are well into your old geezerdom, you will surely remember the dot-com implosion of the late nineties. A time when numerous BDA’s blew millions pitching inane Web based businesses that flogged everything from doggie toenail polish to personalized nose hair removers. I’ll never forget the morning I stepped out of the … The post George Parker: the Boo Dot Com Boom… first appeared on More About Advertising.
A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission
Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three […] The post A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission appeared first on AdExchanger.
Ad Tech’s Last Neutral Party Just Picked A Side
When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective tissue letting competing agencies, brands and platforms move data and identity across each other’s walled gardens, on the understanding that […] The post Ad Tech’s Last Neutral Party Just Picked A Side appeared first on AdExchanger.
VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger.
The Best Billboard I Saw Today
Risky Business? Not This OOH Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Pearl Media Launches Full-Motion Ad Network
17 miles of the Atlanta Beltline corridor. ..loop of trails, parks, transit, and public spaces that connects 45 neighborhoods and draws an estimated The post Pearl Media Launches Full-Motion Ad Network first appeared on OOH TODAY.
Agency: Coming Soon Lisboa
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Agency: Social Deviant
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