the world's biggest cultural moment — the brands that understand the difference, are the ones showing ...the most sophisticated brand strategies are... measured in presence — The post Owning the Streets During FIFA first appeared on OOH TODAY.

occupancy is below where it should be and rate conversations are harder than expected. The diagnosis most operators reach is The post Why New Inventory Underperforms in Year One first appeared on OOH TODAY.

Oh the irony. Just as Brian Cox was about to speak about space in the Palais, a news alert came through reporting that SpaceX had lost 16.43%, wiping $400 billion from its market cap. However, even though talk was billed as “Space Isn’t the Future, It’s Your Brief,” we didn’t hear much about the likes of … The post Cannes goes galactic (and a bit of perspective) first appeared on More About Advertising.

The digital advertising industry is evolving faster than ever. In the past, advertising technology (AdTech) relied on simple rule-based automation: if a campaign reached its budget, it would pause; if performance dropped, someone would manually update the creative or adjust the bid. Today, AI in AdTech is taking on a much bigger role. Instead of […]