Cannes Lions has moved to update one of the dafter elements of its annual jamboree, “retiring” (a newly-popular word in adland as elsewhere) its Creative Company of the Year award. This simply seems to have rewarded the ad holding company that made the most shortlists – that is, had the most entries – last year … The post Cannes cans Creative Company of the Year first appeared on More About Advertising.

The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.

A StreetMetrics mobile billboard ran outside the OAAA conference in Dallas... Shortly after the agenda wrapped, the platform had returned a full audience read The post Four Days at OAAA. The Data Told Us Who Was in the Room first appeared on OOH TODAY.

...the root cause is not rep behavior. It is how leadership is using the tool. The post Why CRM Resistance Is a Leadership Problem, Not a Sales Problem first appeared on OOH TODAY.

Seaway Painting LLC, Lamar Advertising, Clear Channel Airports, Simon Property Group, Runyon Saltzman, Inc., Blue Vista 725, billups, Give Surf, Moving Walls, Penguin Random House, JCDecaux, Stoutsburg Sourland African American Museum -mark these milestone moments in OOH. The post ABCD+ 1 Awards, 12 Anniversaries, 57 Birthdays This Week! first appeared on OOH TODAY.

Special Delivery: NBA Prime Time The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Image source : google Offline marketing works because people remember physical experiences differently from digital impressions. A poster can become a landmark. A pop-up can become a story. A printed piece can stay on a desk for months. For brands, offline storytelling is not about rejecting digital channels. It is about creating moments people can […] The post Creative Brand Storytelling Through Offline Marketing  appeared first on .

Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the experience in real time. That makes live event advertising valuable, but also difficult. Attendees are surrounded by noise, signs, screens, sponsors, queues, food vendors, and entertainment. A […] The post Creative Advertising Ideas for Live Events appeared first on .

Image source : google Lifestyle product advertising works when the product is shown inside a real use case. It is not only about the item. It is about the setting, identity, routine, and emotion around it. A good lifestyle ad helps people understand where the product fits in their lives. It can show movement, comfort, […] The post Lifestyle Product Ads That Build Awareness appeared first on .

Image source : google Digital ads can help a startup get early traffic. They can also drain a budget fast. Paid channels are expensive when the product is still being tested, the audience is unclear, or the sales process is not proven. Startups need marketing systems that build demand without depending only on daily ad […] The post Startup Marketing Beyond Digital Ads appeared first on .