Week of May 11 Evening News Ratings: CBS Evening News Grows
Evening news casts for ABC News and NBC News were down in both measured categories.
Channel 4’s Digital Ad Transformation is Ahead of Schedule
Channel 4 CEO Priya Dogra It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK's Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company's Read More
Disney+ UK Ad Tier Reach Has Grown 65 Percent in Past Year Finds Barb
Netflix, Amazon Prime Video and Disney+ continued to see growth in ad-supported reach in the UK last quarter, according to Barb's latest Establishment Survey, with households on the Disney+ ad tier seeing the highest growth rate compared with Q4 2025. However, Prime Video remains the largest ad-supported SVOD subscriber base in the UK, by virtue Read More
Billboard Advertising Near Retail Centers: Turning Traffic Into Store Visits
Retail is a visibility game. You can have the right products, a great storefront, helpful staff, strong pricing, and a beautiful space, but if people do not know you are there, the whole thing gets harder. Shoppers cannot visit a store they do not remember. They cannot stop by a sale they never heard about. […]
The Best Billboard Design Tips for Local Service Businesses
Local service businesses have one of the clearest opportunities in billboard advertising. Why? Because when people need a local service, they usually need someone they can remember, trust, and contact quickly. A homeowner with storm damage does not want to solve a branding puzzle. A driver looking for urgent care does not want to decode […]
Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Walmart’s Ad Growth Holds Steady, up 37% in Q1
Plus, the retailer's AI assistant Sparky is gaining traction.
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Why older influencers are crushing Gen Z creators in brand trust.
MAA blast from the past: Nike’s ‘Write The Future’ from 2010
This seems an age and a world away now but Nike’s ‘Write the Future’ from Wieden+Kennedy wrote the book for World Cup ads, here featuring the rise and fall of Wayne Rooney. No such luck for Cristiano Ronaldo but, then, not everything changes. 2010 was the year Spain won, England were ejected by Germany again … The post MAA blast from the past: Nike’s ‘Write The Future’ from 2010 first appeared on More About Advertising.
Cannes cans Creative Company of the Year
Cannes Lions has moved to update one of the dafter elements of its annual jamboree, “retiring” (a newly-popular word in adland as elsewhere) its Creative Company of the Year award. This simply seems to have rewarded the ad holding company that made the most shortlists – that is, had the most entries – last year … The post Cannes cans Creative Company of the Year first appeared on More About Advertising.
