Digital Billboard Advertising in Puerto Rico: How It Works
Learn how digital billboard advertising works in Puerto Rico and how businesses can use flexible creative, strategic locations, and multiple messages to reach their audience. The post Digital Billboard Advertising in Puerto Rico: How It Works appeared first on Outdoor Advertising News.
Sandisk Enters Gaming Arena with OP Character Livestream Campaign
Sandisk has launched a new campaign featuring a character named OP, a masked gamer designed to engage with the gaming community through a series of livestream challenges. This campaign is part of the promotion for Sandisk's new Optimus line of gaming SSDs. The character OP, whose name is derived fro...
FTC Claims Amazon Pocketed Over $20 Billion By ‘Manipulating’ Its Ad Auctions
What marketers need to know from the agency's lawsuit.
2026 NFL CTV Advertising Playbook: how to reach football fans beyond the game
Live sports are one of the few moments left where millions of people still tune in at the same time, and few events command attention quite like NFL football, making NFL CTV advertising a powerful opportunity for brands to reach highly engaged audiences. During the 2025 regular season, NFL games averaged 18.7 million viewers across […]
WPP’s Alleged Global Rebate Scheme, Told Through Three Court Cases
The cases all separately tie the advertising giant to an alleged global kickback scheme
Stellantis’ Olivier Francois Steps Down, But Hasn’t Driven Off Into the Sunset Yet
The auto company's long-serving CMO will continue on in an advisory role
Callaway and Good Good’s Ad Was So Bad, Even AI Audiences Sounded the Alarm
The frustrating thing about the Good Good ad is that the warning signs weren't particularly difficult to find.
Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot
The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
ChatGPT Surpasses $1 Billion in Annualized Ads Revenue
The milestone underscores how important the business has become to parent company OpenAI.
The Airport Transition Effect: How Brands Can Become Part of the Moment When Travelers Shift From One World to Another??
Airports are unique advertising environments because they represent a transition between two different worlds. A...
