Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
Week in Charts: Candle Media’s Kevin Mayer on Paramount’s WBD Acquisition, Video Ad Spend Grows in UK, and Consumers Question Brands’ Use of AI
In this week's Week in Charts, Candle Media's Kevin Mayer on Paramount's WBD acquisition, video ad spend grows in UK, and consumers question brands' use of AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
RTL AdAlliance Launches in Spain with Atresmedia Publicidad Partnership
RTL AdAlliance, the RTL-owned sales house which represents European broadcasters' inventory in international markets, this morning announced its formal launch in Spain. The company is opening its first Spanish office, and has also agreed a strategic alliance with local broadcaster Atresmedia Publicidad to aid its growth in Spain. The new office will host a dedicated Read More
Amazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […] The post Amazon Ads And The Amazon DSP Get An Agentic Rebrand appeared first on AdExchanger.
Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls
The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […] The post Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls appeared first on AdExchanger.
OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority
Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – But Publisher Monetization Isn’t A Priority appeared first on AdExchanger.
TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
Paradium.AI, Formerly The Arena Group, to Sell 49% Stake to Roundtable—If It Can Raise $89M
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
Advertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience. At Amazon’s annual UnBoxed advertising event […]
