Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer
What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch is […] The post Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer appeared first on AdExchanger.
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of […] The post Murder Your Thirst And Measure Everything appeared first on AdExchanger.
Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
6 Campaigns That Were Only Creatively Possible With AI
For all the hype around AI, these creative ideas truly couldn't have been executed without it
How Omnichannel AI Tools Are Breaking Down Agencies’ Internal Silos
One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack. It makes sense, then, that there's plenty of excitement Read More
Orchard enlists manic Gen X for Arena Club
In this increasingly funny old (new) world everybody seems to want a slice of someone else so the TikTok generation has seemingly gone ape for collectibles, they’ll be poring over dusty relics in high street shops soon. Possibly looking for Pokemon cards. This might be regarded as a creepy anti-social behaviour in some of its … The post Orchard enlists manic Gen X for Arena Club first appeared on More About Advertising.
Chasing the Crowd
There's a fundamental tension at the heart of out-of-home advertising that the industry has largely learned to live with: the ... The post Chasing the Crowd first appeared on OOH TODAY.
How Can’t Miss US Delivered 4.6M Impressions Across Ohio in 72 Hours—And Why That Matters
Mizba Lakdawala-Sajan, Digital Marketing Manager at Can't Miss US, The post How Can’t Miss US Delivered 4.6M Impressions Across Ohio in 72 Hours—And Why That Matters first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From Raising Cane's to Rare Beauty, Red Bull to Ramp--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
