$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup
World Cup ad inventory is coming at a premium for Fox and Telemundo.
D&AD Announces 2026 Pencil Winners
D&AD, the global non-profit championing excellence in design and commercial creativity, today revealed this year's D&AD Awards Pencil winners. Drawing entries from 89 countries, the highest in the awards' history, 573 Pencils were awarded across 46 categories, from over 50,000 pieces of work submitted for consideration. Lisa Smith, D&AD President and Uncommon Global Chief Design Officer, notes, "What stood out most was the sheer creative bravery and excellence on display. Across disciplines we saw teams pushing into genuinely new territory, from storytelling and traditional craft to emerging technologies and new forms of expression. Creativity is very much alive and[...]
Prog AI Live: AI’s Slippery Slop
This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated […] The post Prog AI Live: AI’s Slippery Slop appeared first on AdExchanger.
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine, […] The post AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) appeared first on AdExchanger.
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
Week of May 11 Evening News Ratings: CBS Evening News Grows
Evening news casts for ABC News and NBC News were down in both measured categories.
Channel 4’s Digital Ad Transformation is Ahead of Schedule
Channel 4 CEO Priya Dogra It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK's Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company's Read More
Disney+ UK Ad Tier Reach Has Grown 65 Percent in Past Year Finds Barb
Netflix, Amazon Prime Video and Disney+ continued to see growth in ad-supported reach in the UK last quarter, according to Barb's latest Establishment Survey, with households on the Disney+ ad tier seeing the highest growth rate compared with Q4 2025. However, Prime Video remains the largest ad-supported SVOD subscriber base in the UK, by virtue Read More
Billboard Advertising Near Retail Centers: Turning Traffic Into Store Visits
Retail is a visibility game. You can have the right products, a great storefront, helpful staff, strong pricing, and a beautiful space, but if people do not know you are there, the whole thing gets harder. Shoppers cannot visit a store they do not remember. They cannot stop by a sale they never heard about. […]
The Best Billboard Design Tips for Local Service Businesses
Local service businesses have one of the clearest opportunities in billboard advertising. Why? Because when people need a local service, they usually need someone they can remember, trust, and contact quickly. A homeowner with storm damage does not want to solve a branding puzzle. A driver looking for urgent care does not want to decode […]
