Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion
27 Downtown Phoenix Faces, Plus a Pipeline of New Valley Builds, Signals Deep Commitment to the Local Market The post Phoenix OOH Company Acquires Boulevard Outdoor and Plans Valley Expansion first appeared on OOH TODAY.
VIOOH Expands Canadian DOOH with VENDO Partnership
partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. The post VIOOH Expands Canadian DOOH with VENDO Partnership first appeared on OOH TODAY.
Event in Review | Ad Agency Contracts: Key Negotiating Points, Leverage, and Getting to Win-Win
Advertising agency agreements require careful balancing of legal risk, commercial realities, and long-term working relationships. In a recent webinar, Venable partner Barry M. Benjamin discussed how brands and agencies can structure agreements that support collaboration while addressing the unique issues that arise in creative services, media buying, influencer marketing, and promotions administration. Whether you are...
Shutterstock Settles with FTC for $35 Million for Subscription and Negative Option Marketing Practices
Continuing with its aggressive enforcement of negative option marketing, the Federal Trade Commission (FTC) announced a $35 million settlement with online digital photo and video platform Shutterstock to resolve allegations that Shutterstock violated Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA) in connection with its subscription services. The FTC...
FTC and State AGs Target Reviews and Deceptive Business Listings in Home Services
Last week, the U.S. Department of Justice (DOJ), on behalf of the Federal Trade Commission (FTC), and the Illinois attorney general filed a federal lawsuit in the Northern District of Illinois against Premium Home Service (PHS) and its owner. The complaint alleges that the defendants created thousands of online business listings for purported home repair...
Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing Gold Cannes Stay The Cannes Film Festival and Cannes Lions International Festival of Creativity have always been cultural shapeshifters. In […] The post Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue appeared first on AdExchanger.
Out of Home Needs to Think Bigger
“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is The post Out of Home Needs to Think Bigger first appeared on OOH TODAY.
Stream Companies Named Stellantis MarketCenter Partner
Stream Companies joins the Stellantis MarketCenter Partner Program, delivering integrated marketing, media, creative, and technology solutions for dealers nationwide. The post Stream Companies Named Stellantis MarketCenter Partner appeared first on Stream Companies.
Penske Media Is in Talks to Acquire Unsold Vox Media Brands
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
