Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls
The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […] The post Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls appeared first on AdExchanger.
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
Marketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]
Marketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
