Entries Open for ADWEEK Most Powerful Women in Sports 2027
Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list […]
Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its Hand
Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.
Hershey’s Bets on Katseye to Become New ‘It’ Candy Bar for Gen Z
Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.
Cracking The In-Store Attribution Code In Influencer Marketing
Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment […] The post Cracking The In-Store Attribution Code In Influencer Marketing appeared first on AdExchanger.
ADWEEK’s 2026 Brand Genius Winners Are Changing Their Industries With Creativity and Resilience
The brands and leaders seeing what others haven't even imagined yet.
Jaylen Brown and the Moment of Truth
The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.
TikTok for Business Partners With ADWEEK on Fastest Growing Agencies 2026
The social app will serve as this year's presenting sponsor, with a special event at ADWEEK House: Advertising HQ.
ADWEEK Brand Advantage: B2B Brands Break Out of the Office Onto the Field
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
OOH Best Creative Last Week Today
From Dior to Dolly--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From Dior to Dolly--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
