Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer appeared first on AdExchanger.

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as clock settings, battery status, mute switch location, phone orientation, location, mobile carrier info, time zone, text size and installed keyboards. […] The post AppLovin Vs. Unity; Big Tech Is All About Creators appeared first on AdExchanger.

StreetMetrics finds that audience concentration varies widely by segment, making unit selection crucial for concentrated audiences while broader-reach strategies work better when audiences are everywhere. The post StreetMetrics Uncovers Which Audiences Are Hardest first appeared on OOH TODAY.

New billboard real estate financing capabilities, refreshed identity and redesigned website reflect VOC’s continued evolution as a financing partner to billboard operators The post Verde Outdoor Capital Unveils Refreshed Brand first appeared on OOH TODAY.

The multi-level dominations at Town Hall, State Library, Anzac and Parkville stations combine pillar wraps, wall decals, digital wraps and other large-format executions. The post oOh!media Opens Four New Station Dominations in Melbourne first appeared on OOH TODAY.

There is no shortage of audience data in advertising. Marketers have access to signals from websites, devices, purchases, content consumption and countless other interactions. Every day, more information is collected, analyzed and added to the already complex picture of the people brands are trying to reach. However, more data does not automatically create more understanding. […]

Learn how to build an effective billboard strategy for any budget with smarter creative, locations, timing, and frequency that build recognition.

Companies may spend significant time and resources carefully drafting their online terms and conditions, but those terms will not do much good if consumers are not adequately put on notice of them. A recent Ninth Circuit decision provides another reminder that courts will look closely not only at what an online disclosure says but also at how and where it appears. In Schlueter-Beckner v. SimpliSafe, Inc., consumers filed a putative class action relating to their purchases of SimpliSafe home security systems and monitoring services. SimpliSafe moved to compel arbitration based on its online Terms of Sale and Terms of Service.[...]

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14. Apple has been investigating the issue since last week, although there’s no resolution yet – at least not from […] The post Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari appeared first on AdExchanger.

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […] The post Amazon Ads And The Amazon DSP Get An Agentic Rebrand appeared first on AdExchanger.