The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter on AI.
Emma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
You Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. That is a healthy shift. A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why appeared first on AdExchanger.
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer appeared first on AdExchanger.
AppLovin Vs. Unity; Big Tech Is All About Creators
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as clock settings, battery status, mute switch location, phone orientation, location, mobile carrier info, time zone, text size and installed keyboards. […] The post AppLovin Vs. Unity; Big Tech Is All About Creators appeared first on AdExchanger.
StreetMetrics Uncovers Which Audiences Are Hardest
StreetMetrics finds that audience concentration varies widely by segment, making unit selection crucial for concentrated audiences while broader-reach strategies work better when audiences are everywhere. The post StreetMetrics Uncovers Which Audiences Are Hardest first appeared on OOH TODAY.
Verde Outdoor Capital Unveils Refreshed Brand
New billboard real estate financing capabilities, refreshed identity and redesigned website reflect VOC’s continued evolution as a financing partner to billboard operators The post Verde Outdoor Capital Unveils Refreshed Brand first appeared on OOH TODAY.
oOh!media Opens Four New Station Dominations in Melbourne
The multi-level dominations at Town Hall, State Library, Anzac and Parkville stations combine pillar wraps, wall decals, digital wraps and other large-format executions. The post oOh!media Opens Four New Station Dominations in Melbourne first appeared on OOH TODAY.
