Good to see that The Martin Agency has survived the corporate bloodletting at Omnicom. Now Richmond’s finest has triumphed in a pitch for Subway, beating incumbent the mighty Leo New York (Burnett as was.) All this, it seems, by pitching jut one creative idea.We don’t know what it was alas but all will be revealed … The post Old school Martin Agency wins Subway first appeared on More About Advertising.

A novel customer segment, the “Mass Affluent” (a step down from high net worth individuals) is promised free financial advice in return for signing up to a Barclays Premier account in VCCP’s new campaign for the bank. The idea is to cut through the rewards and perks policies of many banks and instead offer personalised … The post Barclays Premier reassures the ‘mass affluent’ in new VCCP campaign first appeared on More About Advertising.

Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.

The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.

France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among Read More

This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2 2026. Read More

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password.  Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […] The post Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL? appeared first on AdExchanger.

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger.

Measured against all sixteen operators StreetMetrics tracks in the market, it is nine in ... The post Nine in Ten World Cup Fans Passed OOH Before Kickoff first appeared on OOH TODAY.

There's a fundamental tension at the heart of out-of-home advertising that the industry has largely learned to live with: the audience moves, but the media The post Chasing the Crowd: What Electrolit’s FIFA Campaign Proved About Mobile OOH first appeared on OOH TODAY.