Newman’s Own and the Necessary Balance of Product and Purpose
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.
NFL Expands TikTok Playbook With Renewed Deal
The NFL and TikTok team up for expanded partnership.
Mary Grieco, Morgan Spina and Rachel Gold Author California – Cookies & Similar Technologies Guidance Note for OneTrust DataGuidance
Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco, Brand Management & Protection associate Morgan Spina and Corporate associate Rachel Gold authored a guidance note in OneTrust DataGuidance (subscription required) entitled “California - Cookies & Similar Technologies.” Focusing on cookies and similar tracking technologies under the California Consumer Privacy Act (CCPA), the article explains when cookies constitute personal information, when consent is required, how businesses must handle opt-outs and the risks associated with third-party tracking.
One Media Buy, Two Very Different Audiences
We analyzed 262 measured OOH campaigns. In the typical campaign, 57% of the people who saw the ad exactly once, while the The post One Media Buy, Two Very Different Audiences first appeared on OOH TODAY.
Brand Genius? Colin Jost Is Just Happy He’s a ‘Non-Idiot’
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]
Boathouse’s Tyler Adams Lives Life in the Fast Lane as a Supermoto Racer
The senior creative director spends his weekends riding and racing across California.
ADWEEK Tech Advantage: AI’s Honeymoon With Advertisers Gets a Reality Check
Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.
Why Buy Two Out-of-Home OOH Sites Less Than 2km Apart on Orchard Road?
Buying two outdoor advertising sites less than 2km apart on Orchard Road does not necessarily mean buying the same audience twice. Mandai Wildlife Reserve’s campaign at voco Orchard and The Heeren shows how nearby Out of Home media locations can perform different jobs: a solus static display at voco creates uninterrupted visual ownership, while digital […] The post Why Buy Two Out-of-Home OOH Sites Less Than 2km Apart on Orchard Road? appeared first on The Perfect Media Group.
Why Orchard Road Outdoor Advertising Works for Mandai Wildlife Reserve
Orchard Road is not one single audience, and not every family brand will work equally well across the entire shopping belt. What makes voco Orchard different is its position in the western end of Orchard Road which is close to the Claymore, Ardmore, Cuscaden and Tanglin residential enclave. Voco Orchard also houses luxury retail and […] The post Why Orchard Road Outdoor Advertising Works for Mandai Wildlife Reserve appeared first on The Perfect Media Group.
CTV Can’t Out-Google Google, So It Should Play A Different Game
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its […] The post CTV Can’t Out-Google Google, So It Should Play A Different Game appeared first on AdExchanger.
