As the Summer of Soccer reaches a fever pitch (fever kick?), reaching out to share some clever new work from The post “Fans Have More Friends” first appeared on OOH TODAY.

Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans. 

He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over

I’ve spent most of my career in media and comms planning, but the work I’ve always been drawn to sits where brands contribute to culture and communities. The ads that stay with me are the ones that made me feel something, captured a moment in culture or made me dream about the creative companies that … The post AgencyUK head of media Sam Bradshaw picks his Desert Island Ads first appeared on More About Advertising.

The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as [...] The post Select Cannes Lions 2026 winners, tourism ad for Croatia and more: best ads of the week appeared first on Bhatnaturally.

Proto Hologram technology makes it feel like I’m really there with travelers — and while I’d welcome every passenger in person if I could The post Hologram at SFO Brandi Chastain and SF Mayor first appeared on OOH TODAY.

Thinking Outside the Toy Box The post The Best Billboard I Saw Today first appeared on OOH TODAY.

promote a new digital campaign we just finished putting together celebrating America’s 250th The post Celebrating America’s 250th—New UNITY PSA first appeared on OOH TODAY.

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly.  The question is whether the market […] The post Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them appeared first on AdExchanger.

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared first on AdExchanger.