Thredup Has a New Feature That Competes Head-on With Poshmark
ThredUp has added a peer-to-peer selling option to its online thrift shop. The company, which was founded by James Reinhart in 2009, has primarily operated as a managed marketplace for […]
Customer Experience Is the Only Competitive Edge Left
The Real Problem We’re Facing Let me start with a reality I’m seeing across the industry: most dealerships are still competing on the wrong... The post Customer Experience Is the Only Competitive Edge Left appeared first on Stream Companies.
Reputation Management for Service Businesses: What Really Works
Before a customer ever calls, books, or visits, they’ve likely read reviews, scanned your responses, checked your social presence, and formed an opinion. And here’s the reality: you don’t fully control that narrative—but you can shape it. The post Reputation Management for Service Businesses: What Really Works appeared first on Stream Companies.
NA Tackles Cancer Ghosting with The One Man Show Film
The One Man Show, a short film by Cancer NOT My Friend and Remedy Edge, explores the often overlooked issue of 'cancer ghosting,' where friends and loved ones gradually distance themselves after a cancer diagnosis. Released in conjunction with National Cancer Survivors Day, the film features stage a...
How New CMO Jill Cress Is Pushing Babylist Past the Registry
Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO
The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin
Building cultural relevance and fostering fan loyalty beyond winning games.
Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI
Marketers need to rethink how they build trust and differentiation.
Week in Charts: New York Times Publisher on AI Scraping, Europe Gains Share of Retail Media Ad Spend, and In-Car Video Keeps Kids Entertained
In this week's Week in Charts, The New York Times publisher on AI scraping, Europe gains share of retail media ad spend, and in-car video keeps kids entertained. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Why Multi-Channel Activation is Crucial for Proving CTV’s Value
For many advertisers, CTV ends up fairly divorced from the other components of their campaigns says Esme Robinson, Global Platform Solutions Director at Epsilon. But the result is that all brands really know about their campaigns with any certainty are delivery metrics, rather than the impact it delivered — ultimately making it harder to justify Read More
StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights
Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […] The post StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights appeared first on AdExchanger.
