ADWEEK Launches Agencies Vanguard Membership Program
ADWEEK has launched the Agencies Vanguard membership program for agency executives, an invitation-only club rooted in ADWEEK’s editorial expertise, and designed to provide access, intelligence, influence, and action for C-level agency leaders.
ADWEEK Commerce Advantage: Walmart Chases Amazon While Amazon Prepares for an AI Future
Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.
Former Fitzco CEO Evan Levy Joins Ammunition to Deepen Client Relationships
Levy returns to the agency world to “be closer to the work”
Turning Cultural Moments Into Measurable Growth with TikTok and Keurig Dr Pepper
Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.
Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses (which are the central satellite bodies that carry a payload or instruments, not something that, like, shuttles satellites out to a launch pad). But he’s always had a taste for online […] The post Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents appeared first on AdExchanger.
AI Might Not Need Perfect Data – Except When It Comes To Revenue
Every publisher and media company is asking the same question right now: How do we make AI work for our business? But in the rush to adopt, there’s a foundational question most teams aren’t asking loudly enough: Is your data actually ready for it? AI doesn’t conjure insights from nothing. It works on what you […] The post AI Might Not Need Perfect Data – Except When It Comes To Revenue appeared first on AdExchanger.
B2C is the new B2B; The Reddit vs. GEO Challenge
Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The post B2C is the new B2B; The Reddit vs. GEO Challenge appeared first on AdExchanger.
OOH Best Creative Last Week Today
From Kylie to KFC, peaches to pests--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home GalleryDPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
Powerful Creative, Sports & Entertainment Tie-ins, Real Outcomes are Key to Growth The post DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where OOH Meets the Party The post The Best Billboard I Saw Today first appeared on OOH TODAY.
