In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer. Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. Building on this foundation, Benjamin then broadened his experience at leading agencies such as Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure[...]

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Bloomberg Law entitled “AI Is Rewriting the Rules for Creating and Protecting Trademarks.” In the article, Barry discusses how AI is reshaping trademark strategy across the lifecycle, from name and logo generation to clearance, prosecution, monitoring and enforcement, with practical implications for legal teams and brand owners.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST.

The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos. … The post Money can’t buy you cool: Bezos backlash posters spoil the party first appeared on More About Advertising.

Fox News was the only network with across-the-board week-to-week gains.

Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.

X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. 

The company is separating into three segments organized around PayPal, Venmo, and crypto.

FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep Read More

A common frustration for advertisers and agencies when it comes to connected TV advertising is a lack of standardisation in measurement and transparency. There's significant variation in the data which media owners and intermediaries pass back to the buy-side, and disagreement around how specific metrics are defined. Buyers frequently report that they don't always know Read More