Kolkata’s Biggest Festival: A Grand Branding Opportunity for Advertisers
Kolkata, the cultural capital of India, is world-renowned for its grandeur during festivals. Every year,...
Down the rabbit hole
now you know!
EXCLUSIVE: The New York Times Is Shutting Down Its Audio App
The standalone product will shutter in October, as the publisher doubles down on audio and video in its flagship News app.
Everyone Got the Sydney Sweeney Campaign Wrong
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the MiniMBA in Marketing, a ten-week training program for senior managers […]
The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case. The post The Remedies Edition appeared first on AdExchanger.
Everyone TV Says Younger Viewers are “Early Adopters” of Freely
The Lionesses' victory at the Euros this summer represented a bright spot not just for women's sport, but public service broadcasting (PSB) in the UK, delivering ITV’s largest audience of the year so far. For younger viewers however, Ofcom's latest Media Nations report told a different story, with 16-34 year-olds increasingly turning to Netflix, YouTube Read More
Welcome to a Bold New Era of ADWEEK
ADWEEK has launched an all-new site, designed to help our readers do their jobs better.
Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network
The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech. Ryan Hudson, ZeroClick’s founder, was a co-founder of Honey, a browser extension […] The post Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network appeared first on AdExchanger.
OOH Word on the Street Today —Are there Two Sets of Rules for OOH Measurement with The Big 3 and ‘Other OOH Owners’? and and Agencies Holding Payments Even LONGER! GalleryOOH Word on the Street Today —Are there Two Sets of Rules for OOH Measurement with The Big 3 and ‘Other OOH Owners’? and and Agencies Holding Payments Even LONGER!
OOH Word on the Street Today —Are there Two Sets of Rules for OOH Measurement with The Big 3 and ‘Other OOH Owners’? and and Agencies Holding Payments Even LONGER!
We have been contacted by a consortium of Large Market Independents in the US, following the lead of Christopher Tavlarides, Co-Founder of Capitol Outdoor The post OOH Word on the Street Today —Are there Two Sets of Rules for OOH Measurement with The Big 3 and ‘Other OOH Owners’? and and Agencies Holding Payments Even LONGER! first appeared on OOH TODAY.
