B2C is the new B2B; The Reddit vs. GEO Challenge
Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The post B2C is the new B2B; The Reddit vs. GEO Challenge appeared first on AdExchanger.
OOH Best Creative Last Week Today
From Kylie to KFC, peaches to pests--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home GalleryDPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home
Powerful Creative, Sports & Entertainment Tie-ins, Real Outcomes are Key to Growth The post DPAA Canada Summit: Brands, Agencies, Storytellers, Tech Innovators Gather to Discuss Trends Driving Innovation and Success in Digital Out of Home first appeared on OOH TODAY.
The Best Billboard I Saw Today
Where OOH Meets the Party The post The Best Billboard I Saw Today first appeared on OOH TODAY.
‘Welcome to the Creek’
Created with Special Group, the platform introduces a bolder visual and verbal identity built around authenticity, optimism and The post ‘Welcome to the Creek’ first appeared on OOH TODAY.
The Evolution of Advertising in Airport Lounges
By Abirame Shanthakumar Introduction Airport advertising has become more digital over time. It is no longer a simple billboard, but an interactive digital board. It has transformed the way in which brands interact with travellers in real-time and has improved the passenger experience. This shift to digital innovation has improved the passenger experience. The shift […] The post The Evolution of Advertising in Airport Lounges appeared first on .
Why Airport Lounges are Becoming One of the Most Effective Advertising Environments
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly ignore, skip, or simply forget about most of them within seconds. Social media is overloaded with advertisements, digital media suffers from banner blindness, while even traditional out-of-home placements operate in […] The post Why Airport Lounges are Becoming One of the Most Effective Advertising Environments appeared first on .
Eudora Unveils Futuristic Hair Care in Siàge Nutri Diamond Campaign
Eudora, a prominent beauty brand under the O Boticário group, has launched a new film campaign for its Siàge Nutri Diamond product line. The campaign, featuring international model and actress Valentina Ferrer, aims to meld scientific precision with high-fashion aesthetics. Developed by AlmapBBDO an...
Ollie and Zola Celebrate Weddings with ‘Dog of Honor’ Campaign
Ollie and Zola have teamed up to launch the 'Dog of Honor' campaign, which acknowledges the growing trend of including dogs in wedding celebrations. The initiative aims to cater to canine companions who play a significant role in weddings, offering them a special meal on the big day. The campaign hi...
Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era.
The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […] The post Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. appeared first on AdExchanger.
