Week in Review: AppLovin Plans a Social Platform, Netflix Projected to Gain Significant CTV Ad Market Share, and Snap’s Direct Revenues Top $1 Billion GalleryWeek in Review: AppLovin Plans a Social Platform, Netflix Projected to Gain Significant CTV Ad Market Share, and Snap’s Direct Revenues Top $1 Billion
Week in Review: AppLovin Plans a Social Platform, Netflix Projected to Gain Significant CTV Ad Market Share, and Snap’s Direct Revenues Top $1 Billion
In this week's Week in Review: AppLovin works on a social platform, WARC predicts strong growth for Netflix's ads business, and Snap's direct revenues top $1 billion. Top Stories AppLovin Plans to Build a Social Platform, Following Failed TikTok Bid Mobile advertising company AppLovin is working on building its own social media platform, Bloomberg reported Read More
Ticker: MS NOW Signs Deal With Crooked Media
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
How News Outlets Are Covering President Trump’s State of the Union Address
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
OOH Moves Today – 60 Moves This Week!
Alchemy Media, Publicis, MX, Shameless Media, OUTFRONT, TMC, Nashville Outdoor, Overall Murals, JCDecaux, Billups, oOh!, Yelp, WPP Media, tvScientific, Capitol Outdoor, EMC Outdoor, Intersection, JOLT, AdQuick, and Woolworths Group --be the first to congratulate these OOH movers! The post OOH Moves Today – 60 Moves This Week! first appeared on OOH TODAY.
Episode 104 – Gavin Lester
Visuals: https://getbehindthebillboard.com/episode-104-gavin-lester Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising. Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he and Hugh knew each other from BBH days in London when Gavin and Ant (his partner at the time) were running through walls with Jonathan Glazer for Levi’s. The bulk of our chat was around Liquid I.V. and the Times Square takeover - one of[...]
MAA Ad of the Week: Old Spice from Wieden+Kennedy HQ
In a period when creativity is struggling to get a hearing – and seems noticeably absent in much of what passes for advertising on either side of the Atlantic (horrible endless advertorials are making a comeback on the UK’s cheap channels) – the words Old Spice and Wieden+Kennedy bring a welcome wave of nostalgia. The … The post MAA Ad of the Week: Old Spice from Wieden+Kennedy HQ first appeared on More About Advertising.
Respond to RFPs Faster with Bionic for Ad Sales
With Bionic for Ad Sales, you now have a faster and more intuitive way to respond to RFPs by uploading Proposal XML files.
Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin
Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin appeared first on AdExchanger.
