Firefly Expands Programmatic Capabilities Through Integration
Firefly enables campaigns to extend beyond fixed locations and reach audiences continuously as they move through the city. The post Firefly Expands Programmatic Capabilities Through Integration first appeared on OOH TODAY.
Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one the industry has seen (and ignored) three times. “The fact that millions of people share the same mental pathology does not make these people sane”. Erich Fromm; The Sane Society (1955) There are so many … The post Omar Oakes: AI in media planning – the race nobody wins first appeared on More About Advertising.
Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?
Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […] The post Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? appeared first on AdExchanger.
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […] The post Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? appeared first on AdExchanger.
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1 […] The post Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled appeared first on AdExchanger.
AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers
AMC Global Media showcases new ad opportunities around sports and franchises at upfront.
Publisher Traffic Is Surging From an Unlikely Source
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK.
Amazon Hits $70 Billion in Ad Revenue Over the Past 12 Months
AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.
Former X CEO Linda Yaccarino: ‘X’s Ads Business is Not Falling Short’
Former X CEO Linda Yaccarino defended the platform’s cultural and advertising relevance despite steep revenue declines under Elon Musk.
Publicis gets Santander moving with Ant and Dec still on board
Santander appointed Publicis Groupe to its creative and media account back in January 2025, and this is the first campaign under the new “It starts here” platform. Not everything is new, though; Ant and Dec are still around to put a light-hearted, accessible spin on finance. This one addresses first time buyers and the problem … The post Publicis gets Santander moving with Ant and Dec still on board first appeared on More About Advertising.
