Streaming Overtakes Linear TV in Germany with Smartphones Leading the Charge
The migration of viewers from linear TV to streaming is a global phenomenon, but in some markets the transition is occuring faster than others. In Germany, a new report from digital trade association Bitkom has found that the proportion of German adults who watch streaming services (87 percent) has overtaken those who watch linear TV Read More
Festival Billboard Advertising | Reaching Crowds at the Season’s Biggest Events
Late summer is packed with music festivals, county fairs, and cultural celebrations. These events attract thousands of attendees—many of whom are traveling in from surrounding areas and spending money on food, entertainment, and shopping. For brands looking to connect with large, engaged audiences, festival billboard advertising offers an unbeatable way to be seen before, during, […]
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […] The post Addressing Addressability, With ID5 CEO Mathieu Roche appeared first on AdExchanger.
Lego conjures up an unholy mess
Lego is inviting us to “Rebuild the World’ with its video games, created in-house and starring actor Tom Holland (for a bit then he mysteriously disappears – or does he?) Directed by creative duo Los Peréz through Biscuit Filmworks with creative shop Chaos x Magic. And lots of Lego bits. Spectacular yes; lots of product … The post Lego conjures up an unholy mess first appeared on More About Advertising.
Microsoft’s Copilot Outpaces ChatGPT in US Mobile Growth, Data Shows
Google’s Gemini also saw traction, climbing 68% to 14.3 million users, thanks in part to being preloaded on Pixel phones.
Saatchi CCO Kate Stanners joins PR giant Edelman in suprise move
Kate Stanners, one of the UK and global ad industry’s best-known creatives, is jumping ship from Saatchi and Saatchi to independently-owned PR giant Edelman. Stanners (below) currently chairwoman and global CCO at Saatchi, will become chief CCO international at Edelman, reporting to another former ad agency exec global CCO Judy John. Stanners says: “Earned media … The post Saatchi CCO Kate Stanners joins PR giant Edelman in suprise move first appeared on More About Advertising.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those […] The post Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In appeared first on AdExchanger.
Specsavers, QMS Hit the Right Note with Elton John
Specsavers is the latest to join a growing list of brands including L’Oreal Kérastase, Mazda, Stan, Patties Foods’ Four’N Twenty pies, Asahi and L’Oréal’s Garnier The post Specsavers, QMS Hit the Right Note with Elton John first appeared on OOH TODAY.
Lacoste, Apple and more: top creative ads of the week
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to [...] The post Lacoste, Apple and more: top creative ads of the week appeared first on Bhatnaturally.
Primark Launches ‘In Denim We Can’ Campaign to Champion Confidence, Quality and Affordability
Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, the campaign is the first expression of Primark’s new brand platform ‘That’s So Primark’ in the UK. ‘In Denim We Can’ positions Primark as the go-to for great quality, stylish denim at incredible value this Autumn: from classic fits to on-trend tops, Primark’s new Autumn/Winter 25 collection starts from just £12. Rooted in the insight that the right pair of jeans has the power to transform your mood - and what you feel capable of - ‘In Denim We[...]
