T&P wins ‘future-proofing’ brief for UK’s largest rail operator
GTR, which runs rail brands including Southern, Thameslink, Great Northern, and Gatwick Express, has appointed T&P to head up its creative and strategic account following a competitive pitch, confirming a split with TMS which has been the incumbent since 2020. The move marks a consolidation for the UK’s largest rail operator following the appointment of … The post T&P wins ‘future-proofing’ brief for UK’s largest rail operator first appeared on More About Advertising.
How Many Times Should Someone See Your Brand Before They Buy?
How many times should customers see your brand before making a purchase? Discover the psychology behind brand awareness, repeated exposure, and how billboard advertising helps SMEs stay top of mind. The post How Many Times Should Someone See Your Brand Before They Buy? first appeared on Billboard Media.
VideoWeek Podcast: #58 Alison Keith, The Excellence Office
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: - Why brands spend so much on Read More
EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer
Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.
EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing
Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.
Ticker: Scott Pelley Provides Example of Alleged Editorial Interference While at 60 Minutes
Plus, Chris Jansing signs off from her weekday show as she transitions to her new role at the network as chief political reporter.
Here’s What It Takes To Reach Decision-Makers On CTV Today
Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to […] The post Here’s What It Takes To Reach Decision-Makers On CTV Today appeared first on AdExchanger.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […] The post Independent Ad Tech Is Reframing Itself Around Cloud Hardware appeared first on AdExchanger.
Coke cranks up the VAR tension
Coca-Cola has been sponsoring the FIFA World Cup in various guises since 1950 (the year mighty England deigned to enter only to be knocked out by the USA) so, once again on home territory, Coke is giving it its best shot. Here’s the first of what seems to be a series from WPP’s Open X … The post Coke cranks up the VAR tension first appeared on More About Advertising.
Oscar Mackenzie of Jungle Creations picks his Desert Island Ads
Desert Island Ads Nike: Write The Future Nike’s staggering spot for the 2010 World Cup is a full-fat, turbo-charged blockbuster and in this writer’s humble opinion – the last of the “great” World Cup ads. Directed by Alejandro González Iñárritu, Write The Future is a tour de force. A dizzying journey of exuberance and a … The post Oscar Mackenzie of Jungle Creations picks his Desert Island Ads first appeared on More About Advertising.
