MAA Ad of the Week: Lacoste by BETC Paris
Paris in the spring is still one of life’s joys, for tennis fans too of course. So, for some of us, are ads that actually feature the ancient art of storytelling to some effect and BETC Paris certainly does that here in a new global campaign for Lacoste (than which you don’t get much more … The post MAA Ad of the Week: Lacoste by BETC Paris first appeared on More About Advertising.
Why a donation to MAA now helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.
OOH Moves Today – 26 Moves This Week!
James Billboards, Billups, Bauer Media Outdoor, Tyler Media, Orange Barrel Media, do it outdoors, iKahan, Good Hustle Media, Mirrored Media--be the first to congratulate these OOH movers! The post OOH Moves Today – 26 Moves This Week! first appeared on OOH TODAY.
OAAA 2026 OOH Media Conference Unveils New Speakers
Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media ...May 11–13 in Dallas The post OAAA 2026 OOH Media Conference Unveils New Speakers first appeared on OOH TODAY.
The Best Billboard I Saw Today
Right Fit, Right Feels The post The Best Billboard I Saw Today first appeared on OOH TODAY.
VIOOH Expands Across Brazil’s with We OOH
The partnership delivers access to 320 digital screens generating over 1.3 billion monthly impressions, representing approximately 5% of Brazil’s DOOH market. The post VIOOH Expands Across Brazil’s with We OOH first appeared on OOH TODAY.
Why Claude Cowork Won’t Disrupt the Trillion‑Dollar Consumer Advertising Machine
if AI agents can “do marketing,” do we still need the current advertising ecosystem? The data and the product specs say The post Why Claude Cowork Won’t Disrupt the Trillion‑Dollar Consumer Advertising Machine first appeared on OOH TODAY.
What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […] The post What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing appeared first on AdExchanger.
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.
Revlon Unveils Teyana Taylor as Face of ‘Be Unforgettable’ Campaign
Revlon has introduced Teyana Taylor as the new face of its 'Be Unforgettable' campaign, featuring one of its popular products, the Super Lustrous Lipstick. Taylor, noted for her diverse talents across film, fashion, and music, embodies the modern evolution of glamour, aligning with the campaign's em...
