Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
How AI can augment human insight, empathy and brand visibility.
First Round’s Nick Tran on Why Brands Should Build Culture, Not Chase It
To navigate change, try adopting an abundance mindset.
Open Marketplace Programmatic Revenues Grow as “Flight to Quality” Counters Steep Traffic Falls for People Inc.
US publishing group People Inc., owner of titles including People magazine, Entertainment Weekly, InStyle, and Travel + Leisure, has been very transparent around the impact of AI tools on the traffic it receives across its owned-and-operated properties. Referrals from Google have plummeted, following the introduction of AI overviews into Google's primary search interface. That trend Read More
Week in Charts: ITV’s Chris Kennedy on Premium Targeting, Drama Underpins UK SVOD Growth, and Brands Underinvest in TV
In this week's Week in Charts, ITV's Chris Kennedy on premium targeting, drama underpins UK SVOD growth, and brands underinvest in TV. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Drama "Underpins Read More
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
Newton Research’s New Agentic Layer Can (Kinda) Predict The Future
Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents […] The post Newton Research’s New Agentic Layer Can (Kinda) Predict The Future appeared first on AdExchanger.
‘Models Built For Me’
For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped […] The post ‘Models Built For Me’ appeared first on AdExchanger.
ADWEEK’s 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
Media strategies as good as the ideas they support.
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
