Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […] The post Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting appeared first on AdExchanger.
A Spoonful Of Sugar; The New Bot Drawbridge
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […] The post A Spoonful Of Sugar; The New Bot Drawbridge appeared first on AdExchanger.
The Format Younger Dads Can’t Walk Past
Men 25 to 34 were 31% more likely than the average adult to be reached by The post The Format Younger Dads Can’t Walk Past first appeared on OOH TODAY.
Kim succeeds Benadiba at Talon Canada
appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership The post Kim succeeds Benadiba at Talon Canada first appeared on OOH TODAY.
1st Global Measure of Programmatic DOOH Spend
"This is a landmark moment for the OOH industry. For the first time, we have an independently verified, globally consistent measure of programmatic DOOH spend The post 1st Global Measure of Programmatic DOOH Spend first appeared on OOH TODAY.
The Best Billboard I Saw Today
When the Medium Becomes the Message The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Rethinking Measurement in OOH Toward a Single Source of Truth
OOH is evolving into a more dynamic and responsive channel, closer in capability to digital media than at any point in its history. The post Rethinking Measurement in OOH Toward a Single Source of Truth first appeared on OOH TODAY.
RBC Promotes Creative Budgeting with ‘Crochet’ Campaign
RBC has launched a new campaign titled 'Crochet,' focusing on integrating financial responsibility into everyday life. The campaign features a young artist whose creativity transforms ordinary items into unique, colorful crocheted creations. This narrative illustrates how financial considerations of...
ADWEEK, Code and Theory, and ElevenLabs Are Bringing You an AI Radio Station at Cannes
ADWEEK has partnered with Code and Theory, supplying the articles that will power ai.rwaves, an AI-powered radio station broadcasting live coverage of Cannes Lions 2026 from June 21-26.
Heavy heads / Être original est devenu une sacrée prise de tête
THE ORIGINAL? Jochen Otten – 2008 Poster for a One Man Show AD : Jona Bronkhorst (NL) LESS ORIGINAL Sudafed / pain relief – 2015 Click the image to enlarge Agency : JWT London (UK) LESS ORIGINAL Federale Insurance – 2026 Click the image to enlarge Agency : Boonddoggle (Belgium)
