The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […] The post Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else appeared first on AdExchanger.

Much is expected from Ace of Hearts, the newish agency headed by former adam&eveDDB creative supremo Richard Brim, so when it lands Tate Modern as a client the result had better be good. First up is a teaser for Modern’s blockbuster summer exhibition Frida (Kahlo): The Making of an Icon. Tate interim director of audiences … The post Ace of Hearts aces Tate’s Kahlo blockbuster first appeared on More About Advertising.

It’s all change at Just Eat Takeaway.com with the EMEA media account moving to WPP’s EssenceMediacom from Omnicom’s UM, hard on the heels of the food delivery’s firm’s creative business abandoning Omnicom’s McCann for independent VCCP. EssenceMediacom beat Publicis Media’s Spark Foundry and UM to the business which includes major market the UK. Just Eat, … The post Just Eat dials up WPP’s EssenceMediacom first appeared on More About Advertising.

Martini epitomised Don Draper Mad Men-era advertising just as much as Coke teaching the world to sing. Now Martini Man is back in the form of Bridgerton actor Jonathan Bailey auditioning for the role, all in the cause of Martini Bianco challenging Aperol in the spritz stakes. Martini V-P Emma Fox says: “Jonathan Bailey brings … The post Can NCA’s Martini Man bring back Mad Men era? first appeared on More About Advertising.

American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.

The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.

The real soccer rivalry is playing out in the ads.

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […] The post The Gwyneth Effect, Measured appeared first on AdExchanger.

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […] The post Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting appeared first on AdExchanger.

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […] The post A Spoonful Of Sugar; The New Bot Drawbridge appeared first on AdExchanger.