Cann’s Jake Bullock on Reimagining Social Drinking with THC
Building a THC beverage brand for mainstream audiences.
Actimove Spotlights the Inner Strength Behind Living with Pain in new Publicis London Campaign
Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, effort and grit it takes to keep moving through pain. At the heart of the campaign are two 30-second films that visualise hidden internal pains, showing what people living with acute and chronic pain are really pushing against in everyday life. Directed by Quentin Deronzier,[...]
Destination Canada invites travelers with ‘See Yourself in Canada’ films
Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives. The campaign, directed by Charles Frank from Voyager and edited by Nico Frank of Leap Year, comprises four films. Thes...
How Mohawk College used programmatic media to drive student recruitment & expand educational access
Higher education marketing can be challenging and complex. Today’s prospective students don’t decide which college to attend after seeing a single programmatic media ad. They require multiple touchpoints, clear value propositions, and tailored pathways to move from initial awareness to taking real action. When Mohawk College, a leading post-secondary institution in Ontario, set out to […]
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Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.
