Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do
ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.
Week of June 1 Morning News Ratings: GMA and Today Grow Across-the-Board
All three morning programs recorded week-to-week declines in total viewers.
Allwyn Launches ‘One Ticket, Two Chances to Win’ Lotto Campaign
Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...
Royal London Empowers Customers with ‘Works For You’ Campaign
Royal London, the UK's largest customer-owned life, pensions, and investment company, has launched a new campaign titled 'Royal London Works For You.' This initiative aims to highlight the company's customer-owned structure by positioning customers as the bosses. The campaign, developed in collabora...
Wimbledon Unveils ‘Where Beauty Meets the Battle’ Campaign
Wimbledon has launched its 2026 advertising campaign, 'Where Beauty Meets the Battle,' as part of the brand platform 'There Is Only One Wimbledon.' The campaign aims to capture the essence of The Championships by highlighting the unique blend of tradition, beauty, and competitive spirit that defines...
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.
Dentsu Revives 360i With Lean Team and Fixed-Fee Model
Storied search agency returns as a lean, AI-focused holdco solution
Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
The Competitive Signals Hiding Inside Social Ad Auctions
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […] The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.
