The Best Billboard I Saw Today
Clawing for Connection The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Unicef highlights child labor with ‘I Want AI to Take My Job’ campaign
Unicef's latest campaign, "I Want AI to Take My Job," addresses the global issue of child labor by juxtaposing it with the widespread fear of artificial intelligence taking over jobs. The print campaign features images of children in various labor-intensive settings, such as workshops, factories, an...
Valvoline Introduces ‘The Ride Wrangler’ Campaign for Smart Oil Changes
Valvoline Instant Oil Change has launched a new campaign titled 'The Ride Wrangler,' developed in collaboration with creative agency 3Headed Monster. The campaign aims to redefine the quick oil change category by focusing on the importance of making informed decisions about vehicle care. In an indus...
Why Prediction Is Replacing Precision For Outcome-Driven Advertising
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […] The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […] The post Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer appeared first on AdExchanger.
Why the World Cup Will Have In-Game Ads For the First Time
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.
Paris Hilton Dishes on How She Vibe Coded Her First App In Her Latest Deal With Google
The tech giant taps Hilton to make vibe coding more accessible to women.
Week of June 1 Evening News Ratings: NBC News and CBS News Have All-Around Gains
ABC World News Tonight saw declines in total viewers.
Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust
New study from McCann unpacks a growing consumer trust crisis
