TBWA as you never imagined it
The late great Jay Chiat (he of TBWAChiat Day) once asked: “How big can you get before you get bad?” (actually I think he said crap) discussing life in Omnicom. Well TBWA has undergone a number of changes since, not least in the aftermath of Omnicom’s purchase of IPG. So it’s enterprising of them to … The post TBWA as you never imagined it first appeared on More About Advertising.
How AI is Transforming Out of Home Advertising
AdQuick was recently featured on Advancements with Ted Danson, a nationally broadcast educational program highlighting innovations across industries. In the segment, our team discusses how artificial intelligence, automation, and data are transforming out of home (OOH) advertising into a faster, more measurable, and more accessible marketing channel. Some of the
For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of […] The post For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender appeared first on AdExchanger.
Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company
Disney announced a new agreement with TikTok to integrate social clips.
Disney Scores Super Bowl Ad Sellout, Closes Upfront
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
Film posters for The Mummy banned from public display in the UK
Watchdogs say adverts in London tube stations broke its rules with ‘realistic impression of a dead child’ – warning: graphic image Film posters for The Mummy have been banned from outdoor public display in the UK because they include realistic depictions of a dead child. The UK’s Advertising Standards Authority (ASA) received 30 complaints over the promotional campaign in London tube stations for the new Lee Cronin film.
AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
The BAM Connection’s Rob Baiocco Applies the Lessons of Martial Arts to Advertising
The Bam Connection CCO's new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.
ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
How we access information is changing
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control appeared first on AdExchanger.
