2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what […] The post Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops appeared first on AdExchanger.

Though Fox News saw declines in total viewers and the demo, it still led both categories in April.

Fox kicks off its World Cup campaign with new, celeb-filled ad.

"I will try to bring the plane down to 500 feet to see if I can get the ice to leave the wings, otherwise we are going to have to The post Waitin’ on a Sunny Day first appeared on OOH TODAY.

showing off something the industry hasn't seen before: the first-ever 3D LED Truck... The post LED Truck Media Just Launched the First 3D LED Truck first appeared on OOH TODAY.

...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Miami -Ad Sales AE —OOH Classifieds Today first appeared on OOH TODAY.

Bay Watch at the Market The post The Best Billboard I Saw Today first appeared on OOH TODAY.

The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos. … The post Money can’t buy you cool: Bezos backlash posters spoil the party first appeared on More About Advertising.

The 2026 Student OBIE Awards encourage college students to develop and submit artwork for any OOH format and advertiser of their choosing The post Student OBIE Awards —The Competition first appeared on OOH TODAY.

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line […] The post Who Actually Owns AI Governance? appeared first on AdExchanger.