A standalone OBIE Awards can absolutely be a power move. Let’s break it down—pros, cons, and a The post The OBIEs Go Solo: Glow-Up or Growing Pains? first appeared on OOH TODAY.

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner […] The post Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest appeared first on AdExchanger.

Key hires underscore the company's ambitious growth trajectory and commitment to regional market leadership The post Broadsign Expands with 4 Appointments first appeared on OOH TODAY.

Programmatic advertising has never lacked metrics. What it often lacks is proof. Marketers today can see impressions, clicks, conversions, view-through rates, and completion rates in post-campaign reports. Performance “appears” measurable. However, when leadership asks tough questions like, “Did our advertising actually drive incremental results?” or “Would these results have happened anyway without marketing?” the answers […]

Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.

The ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announced Apple’s “Glad I Met You” as the winner of the Inaugural ONE Asia Chinese New Year Awards, a new recognition honoring the most emotionally resonant and culturally impactful Chinese New Year films from across Asia-Pacific.   The new award celebrates brands that invest in high-quality storytelling capable of reaching mass audiences, while also generating genuine cultural conversation.  A curated shortlist of 10 standout films representing the breadth of APAC’s Chinese New Year creativity was selected by ONE Asia, and judged by a distinguished panel of top creative leaders from the region.   Created for[...]

If you walk into a modern supermarket, apparel store, electronics outlet, or even a pharmacy today, you’ll feel a subtle shift in the atmosphere. The shelves look familiar.The products are the same.But the experience is undeniably different. Digital screens glow from the aisles, adding motion and storytelling where static posters once hung. Promotions update instantly. […] The post Retail DOOH: Now The Hottest Channel in Advertising first appeared on Edge1.

This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.

The company is the first adtech firm to plug in.

eBay had one clear goal: make sure their event didn’t get lost in the Super Bowl chaos. So what did we do? The post How Mobile Billboards Brought Life During Super Bowl Weekend first appeared on OOH TODAY.