How Likely is Sky’s ITV Acquisition to Go Through?
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, Read More
Are Telcos’ Moves into Advertising Strategic or Opportunistic?
We’re seeing telcos start to lean into advertising more significantly says Chris Le May, Director of Advanced Advertising at Synamedia, evolving beyond acting as enablers of addressable advertising and becoming buying destinations in their own right. But this isn’t simply an opportunistic move, according to Le May. Rather, telco executives recognise a potential existential threat Read More
Week of June 29 Morning News Ratings: CBS Mornings Grows Ahead of Holiday
GMA had gains in the Adults 25-54 demo.
Week of June 29 Evening News Ratings: World News Tonight Wins Short Week
CBS Evening News fell below the 4 million-viewer mark
Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages’ Nathan Rosenberg
Plus, why the real marketing happens after the experience.
Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.
How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul
Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data […] The post How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul appeared first on AdExchanger.
Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition?
Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that […] The post Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition? appeared first on AdExchanger.
Reebok Ties Its Basketball Comeback to a Class of Rising Stars
Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.
Colle McVoy Lands Allegiant as Sun Country Merger Reshapes Its Brand
Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift
