EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t
Alexa for Shopping is opening up new ad opportunities.
DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.
How Crocs Made a Punchline Into a Competitive Advantage
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.
Where is Tesco whooshing to?
Tesco has such a grip on the UK food market that you can hardly blame it for trying something a bit different. Like its new ‘Need Anything From Tesco’ line and ‘Whoosh’ delivery service. Agency BBH is flirting with a darker tone, this is the darkest yet with the spooky delivery driver. Adventurous yes, a … The post Where is Tesco whooshing to? first appeared on More About Advertising.
What sort of Cannes Lions can we expect?
Cannes Lions is looming and there are really two questions: one is it an advertising event any more (Saatchi’s New Directors showcase – now New Creators – once one of the highlights, has now abandoned it for the lesser delights of SXSW in London) while the big money and big shows on the beach will … The post What sort of Cannes Lions can we expect? first appeared on More About Advertising.
Canada gets World Cup fever in quirky campaign by TBWA
Thank goodness Canada is a co-host of the tournament, and is here to bring some balance to US braggadocio. The first game in Canada sees the host nation playing Bosnia Herzegovena in Toronto on 12th June, and the Bank of Montreal is celebrating with some quirky 15-second spots that see a bank employee playing a … The post Canada gets World Cup fever in quirky campaign by TBWA first appeared on More About Advertising.
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion
Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.
The Campaign Is Live. Now the Real Work Begins
The contract is signed. The creative is approved. The campaign goes live. And in most independent OOH companies... The post The Campaign Is Live. Now the Real Work Begins first appeared on OOH TODAY.
