BackLite UK Expands Landmark Series
BackLite UK will handle all media sales for the site, the physical assets are owned by Wildstone, the world’s largest owner of outdoor The post BackLite UK Expands Landmark Series first appeared on OOH TODAY.
Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs
It turns out that there is another family that has been growing an Outdoor Advertising company not too far down the road from us. The post Lamar Acquires 782 Outdoor Advertising Displays from Bayou Signs first appeared on OOH TODAY.
LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All appeared first on AdExchanger.
Cannes-terview: Why Nespresso Prefers Unfiltered Conversations
What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […] The post Cannes-terview: Why Nespresso Prefers Unfiltered Conversations appeared first on AdExchanger.
Intuit’s Shape-Shifting Media; OpenAI Studies Abroad
Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month, […] The post Intuit’s Shape-Shifting Media; OpenAI Studies Abroad appeared first on AdExchanger.
Disney Teases NFL Collaboration with Fanatics Fest Campaign
Disney has launched a teaser campaign for a collaboration with the NFL and Champion, leading up to the Disney Fan Draft event at Fanatics Fest in New York City. The campaign features NFL Commissioner Roger Goodell receiving a surprise video call from Mickey Mouse, hinting at the collaboration withou...
The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.
How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz […] The post How Containerization Is Reshaping the Programmatic Supply Chain with inPowered AI and Equativ | Cannes 2026 appeared first on AdExchanger.
How Mastercard’s Approach to TV is Evolving
Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In Read More
How Likely is Sky’s ITV Acquisition to Go Through?
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, Read More
