The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a competitive review. […]
EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win
The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.
5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk Win New Deals
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
Fidji Simo Steps Back From OpenAI AGI Role to Focus on Health
The exec behind OpenAI’s ad push will become a part-time advisor following a prolonged recovery from chronic illness.
Gen Z’s Short Attention Span Is a Myth. Here Are 5 Keys To Capturing Their Interest.
Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.
Creative Collaborations & Culinary Celebrations: Week of July 10th
Disney, Alabama Natural Gas, Eudora, Ollie & Zola
Ads of the Week: 8 Campaigns That Caught Our Eye, From KFC to Reebok
KFC, Twix, Wendy’s, Reebok, and more are behind the week’s most notable ads.
OOH Moves Today – 44 Moves This Week!
Billups, Seen Media Group, Ocean Outdoor UK, Vector Media, Amazon, QMS, OMG, Vibe.co, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 44 Moves This Week! first appeared on OOH TODAY.
Wendy’s Hidden OOH Connection
"There’s nothing like looking for the answer only to find it staring right back at you. A simple, elegant solution hiding in plain sight. The post Wendy’s Hidden OOH Connection first appeared on OOH TODAY.
The Best Billboard I Saw Today
Rush Hour Meets Frontier Life The post The Best Billboard I Saw Today first appeared on OOH TODAY.
