ADWEEK TV Advantage: Buyers Detail Involved Super Bowl
Negotiations and a Complex Upfront
Media buyers share their candid takes on this year’s upfront and Disney’s Super Bowl deals.
By iAMedia|2026-09-04T05:10:41-07:00September 4th, 2026|News|Comments Off on ADWEEK TV Advantage: Buyers Detail Involved Super Bowl
Negotiations and a Complex Upfront