Amazon’s Ad Revenue Hits $76B Over the Past 12 Months
The ad business saw strong initial results from Sponsored AI Prompts.
After Viral Fame, Stanley 1913 Chooses New AOR Born Social
The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.
Stagwell’s Strong Q2 Anchored By Record New Business Haul
The holding company secured major accounts this quarter, including IBM, Heineken and Navy Federal Credit Union
How Brands Can Help Save Lives with The Trevor Project’s Jaymes Black
Positioning your brand as a defender of universal human values.
X and WFA Settle, but the Brand Safety Wars Are Far From Over
The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
How Kraft Heinz turns culture into brand momentum.
Things that make you go OOH…
Since its inception, Ocean’s annual Digital Creative Competition, now in its 17th year, has been a catalyst for creativity, challenging the advertising industry to test the boundaries of Digital Out of Home with original ideas that often go on to succeed on the international stage. This year’s European Grand Prix winner, ‘Dodge the Finger’ from … The post Things that make you go OOH… first appeared on More About Advertising.
Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie
The launch of Spider-Man: Brand New Day marks the super hero’s ninth live-action film since 2002, and brands are lining up to invest in a franchise that has already grossed more than $11 billion worldwide. A big, guaranteed summer family blockbuster seems to make sense for every category, from cars to Crocs. BMW is using Spider-Man … The post Brands tap into Spider-Sense for Marvel’s ‘Brand New Day’ movie first appeared on More About Advertising.
Performance Marketing’s Biggest Success Created Its Biggest Blind Spot
Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance metrics that CFOs understand. Yet the tremendous success of performance marketing now presents a growth ceiling for many organizations. We […] The post Performance Marketing’s Biggest Success Created Its Biggest Blind Spot appeared first on AdExchanger.
World Cup Hydration Breaks Provided Two Minutes of Premium Inventory – but Can Anyone Prove It Worked?
The World Cup provided fresh commercial opportunities, including the much-discussed hydration breaks in every game, but tackling measurement remains a challenge for advertisers. Jason Hicks, GM at Kochava for Advertisers, explores how brands can connect their World Cup campaigns to commercial outcomes. This summer, for the first time in tournament history, FIFA introduced scheduled commercial Read More
