MAA Ad of the Week: Monzo from BBH
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming … The post MAA Ad of the Week: Monzo from BBH first appeared on More About Advertising.
How the 60 Minutes Editorial Process Is Supposed to Work
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’s
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.
OOH Moves Today – 48 Moves This Week!
Google, Must View Networks, blowUP media UK, Marquee TV, Posterscope, Bauer Media, Publicis, TripleLift, Clear Channel, Momentum Worldwide, ODN, Lamar, CVS Health, Candooh Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
The CPM Myth: What Mobile Billboard Campaign Data Actually Reveals
Mizba Lakdawala-Sajan, Digital Marketing Manager at Can't Miss US, writes about what mobile billboard campaign data reveals The post The CPM Myth: What Mobile Billboard Campaign Data Actually Reveals first appeared on OOH TODAY.
Intersection’s IRLX and KEVANI Announce Strategic Sales Partnership for OOH and Experiential Media in LA
This collaboration enables brands to pair impactful experiential activations with iconic out-of-home media, creating deeper audience engagement across Los Angeles. The post Intersection’s IRLX and KEVANI Announce Strategic Sales Partnership for OOH and Experiential Media in LA first appeared on OOH TODAY.
Brand Scotland launches new ‘Feel it All’ campaign to welcome international visitors to the Glasgow 2026 Commonwealth games
Leith for Brand Scotland's national campaign has 3000 athletes from 74 nations and territories prepare to compete for medal glory at the Commonwealth Games in Glasgow. The post Brand Scotland launches new ‘Feel it All’ campaign to welcome international visitors to the Glasgow 2026 Commonwealth games first appeared on OOH TODAY.
A Social Media Agency Breaks Down Meta’s New Disclosure Tags
Meta's New Disclosure Tags: A Social Media Agency's Perspective Transparency is becoming the standard across digital marketing, and Meta's updated AI disclosure tags on Facebook and Instagram are leading the charge. For advertisers, staying ahead of these changes helps keep campaigns running smoothly and avoids unexpected account flags. Navigating Meta's evolving rules requires a social media agency that understands how to keep campaigns compliant without sacrificing creative performance. Rather than viewing updated platform tags as a hurdle, proactive brands are adapting their campaign operations to stay aligned with Meta's shifting ecosystem. The Evolution of Transparency Meta's approach to platform integrity[...]
Episode 114 – Axel Chaldecott
Visuals: https://getbehindthebillboard.com/episode-114-axel-chaldecott Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker. Axel spent nearly four decades in the industry, creating and overseeing some of the most iconic campaigns this country has ever seen. Ronseal: ‘Does exactly what it says on the tin’ AA: ‘The fourth emergency service’ Pot Noodle: ‘The slag of all snacks’ ‘You Know When You've Been Tango'd’ These were just some of the campaigns from Howell Henry Chaldecott Lury (HHCL), the agency Axel co-founded in 1987, which went on to become ‘Agency of the Decade’ as voted by Campaign[...]
Innovative Campaigns Make Waves: Week of July 31st
Müller, Myprotein, Morgan & Morgan
