Japanese tech giant Sony, owner of major TV and film production business Sony Pictures Entertainment, has been noted for its decision to stick to an "arms dealer" role in the streaming wars. While many other players in the TV and film space spun up their own streaming services in order to directly monetise the content Read More

CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.

Looking beyond the immediate impact to really understand a trend's influence.

Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list […]

Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.

Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment […] The post Cracking The In-Store Attribution Code In Influencer Marketing appeared first on AdExchanger.

The brands and leaders seeing what others haven't even imagined yet.

The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.