Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Plus, empowering teams to act with conviction, even without perfect data.
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […] The post Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? appeared first on AdExchanger.
Week in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video GalleryWeek in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video
Week in Charts: Mark Penn says Stagwell is Taking on Bigger Clients, Streaming Services Lean on TV Shows for Ad Loads, and CTV Consumption Growth Outpaces Mobile Video
In this week's Week in Charts, Mark Penn says Stagwell is taking on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
Buyers Are Paying More Attention to Signals in CTV
Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV Read More
Stop Picking Sides: Let ‘Living Data’ Power Total TV
The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play, says Matt Bryan, Director of Analytics & Insights at Samsung Ads EMEA. But that doesn't always happen in practice. In this article, Bryan explores how the concept of 'living data' can guide marketers in how Read More
Principal Trading is “Muddying the Cost” of Media
Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny Read More
Google Ads Launches New Tools For Mapping Incrementality
Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign […] The post Google Ads Launches New Tools For Mapping Incrementality appeared first on AdExchanger.
Uncommon puts the pazazz into payment platforms for Airwallex
A belief that forward momentum and progress are propelling mankind towards an ever-brighter future can feel like it comes from a different era. But it’s still the reality for AI optimists, and these are the people targeted in great style by Uncommon Creative Studio’s upbeat new global campaign for fintech Airwallex. “Build the future” is … The post Uncommon puts the pazazz into payment platforms for Airwallex first appeared on More About Advertising.
Manscaped’s Whole‑Body Media Strategy
Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, […] The post Manscaped’s Whole‑Body Media Strategy appeared first on AdExchanger.
