Roku Jumps On The API Bandwagon For Its Self-Serve Ads
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.
Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up
Rethinking retailer partnerships to drive shared outcomes and smarter execution.
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The Innovator 50: Better Industries Through Technology
Across retail, adtech, and streaming, these leaders are changing their industries through innovative solutions.
Has Saatchi scaled the commanding heights of Christmas for John Lewis?
Credit to Saatchi & Saatchi, John Lewis mined family emotions to great effect during its long tenure at adam&eve when it became synonymous with touching Christmas ads and Saatchi, for its second effort, has tapped into the same rich vein with ‘Where Love Lives.’ So we have son rekindling dad’s raver youth with a choice … The post Has Saatchi scaled the commanding heights of Christmas for John Lewis? first appeared on More About Advertising.
Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year. The post Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson appeared first on AdExchanger.
How Adidas, MasterCard and Groq Connected with Audiences during the Singapore Grand Prix 2025
F1 Singapore – A Global Stage for Brand Visibility The Formula 1 Singapore Grand Prix is more than a race. It is a global cultural and commercial event that has attracted 720,000 international visitors since the F1 Singapore Grand Prix in 2008 and commands worldwide attention. Beyond the roar of engines, the city transforms into […] The post How Adidas, MasterCard and Groq Connected with Audiences during the Singapore Grand Prix 2025 appeared first on The Perfect Media Group.
The Buy-Side View: Q&A with Arla Foods’ Rob Edwards
The growth of CTV is providing a platform for more brands to lean into storytelling in their creative, in a shift away from performance advertising, according to Rob Edwards, Head of Media & Digital at Arla Foods, the dairy farmer-owned co-operative whose brands include Lurpak, Anchor and Castello. In this edition of the Buy-Side View, Read More
How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads. The post How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API appeared first on AdExchanger.
ADWEEK TV Advantage: Reading Between the Lies on Warner Bros. Discovery M&A
ADWEEK looks back on October in TV as the media industry hangs in the balance.
