A Denver Branding Agency’s Takeaways on Oreo’s “Twist, Lick, Vote” Campaign
What Oreo's New Campaign Teaches Our Denver Branding Agency Unscrewing an Oreo to get to the creme center is a small joy that most of us remember from childhood. For decades, Oreo has mastered the art of turning a simple snack into a cultural tradition. When the brand launched its "Twist, Lick, Vote" campaign, it invited everyone to actively participate in the brand. By looking at this campaign through the lens of a Denver branding agency, we can see how active community participation, shared experience, and digital connection combine to build a lasting brand that goes beyond selling snacks. Inside[...]
US trade regulator and 22 states accuse Amazon of taking $20bn with secret surcharges
FTC alleges in lawsuit that online retailer ‘secretly and systematically overcharged’ advertisers for years The US’s main trade regulator and 22 states sued Amazon on Monday, alleging the online retailer “secretly and systematically overcharged” advertisers on Amazon.com. The Federal Trade Commission (FTC) said these practices led to higher costs for customers on items like groceries and other essential goods that are sold on Amazon.
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Tenth Circuit Rejects the “Two-Click” Safe Harbor: Hyperlinks and Third-Party Content May Create Advertising and Regulatory Liability
The decision reaches beyond competitor false advertising claims, with potentially significant implications for FDA, FTC, state consumer protection, and other regulatory enforcement. Executive Summary The Tenth Circuit’s decision in KetoNatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc. may ultimately be remembered less for what it says about pet food than for what it says about hyperlinks. For years, many companies operated under an informal assumption—sometimes referred to as the “two-click rule”—that they could avoid liability for third-party claims so long as those claims appeared on another website that consumers had to navigate to independently. The Tenth Circuit has substantially undermined that[...]
Retail Media Can Build Brands—Including Ways Other Media Can’t
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.
Week in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise GalleryWeek in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise
Week in Charts: How ESOV Moves Market Share, Amazon’s Alleged $20 Billion From Manipulating Ad Auctions, and Influencer-Led TV Series Are on the Rise
In this week's Week in Charts, how ESOV moves market share, Amazon's alleged $20 billion in takings from manipulating ad auctions, and influencer-led TV series are on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
