WPP accused of breaching its climate policy after report reveals firm linked to twice as much oil advertising as US rivals A British advertising conglomerate has helped the oil companies ExxonMobil, Chevron, Shell and BP spend an estimated $1bn (£740m) on adverts in the US since the 2015 Paris agreement to tackle the climate crisis, a report shows. London-based WPP was the leading advertising group serving the US’s oil industry over the past decade, according to analysis by the climate investigations platform DeSmog. The figure is nearly twice the respective amounts linked to its US rivals Omnicom and Interpublic Group[...]

Campaigners hit out at striker’s role in ‘Let It Pour’ video ‘He is a great hero for many young people’ Erling Haaland’s collaboration with a leading American beer brand has caused a backlash in his native Norway, where alcohol advertising is banned. World Cup sponsors Budweiser’s hiring of the Manchester City and Norway striker to help launch its “Let It Pour” promotional video together with the former Liverpool manager Jürgen Klopp has led to criticism from campaigning groups, who described Haaland’s commercial deal in the buildup to this summer’s tournament as “tragic”.

The campaign is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied Nils Pratley: the ‘Savvy Squirrel looks a bit too tame’ City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing. The long-awaited retail investment campaign, which will cost up to £50m, is part of the chancellor Rachel Reeves’ nationwide push to encourage more financial risk taking, amid fears risk-averse consumers are losing out and ultimately stymying UK growth.

Just in time for the FIFA World Cup 2026, Lay’s is announcing the latest installment of its “No Lay’s, No Game” campaign – and it’s pretty EPIC.   In a new 360-marketing campaign, Lay’s is announcing The Epic Watch Party, a first-of-its-kind activation where Lay’s united legendary players – Alexia Putellas, Lionel Messi, David Beckham, Thierry Henry and Steve Carell – with real, unsuspecting fans for an unforgettable celebration.   The Strategic Pivot: Lay’s tapped into the idea of scalable intimacy – finding real people where they are – at a grocery store or on their phones – and found a way[...]

Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment. Launching today in trade pubs, the campaign features a series of open letters addressed to chief marketing officers in the travel, automotive and quick-service restaurant industries. Each letter is built around an iconic tagline: “We try harder,” written for Avis in 1962; “Think small,” created for Volkswagen in 1959;[...]

Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital … The post Ajaz Ahmed’s Studio.One snatches Coca-Cola Christmas from WPP first appeared on More About Advertising.

OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.

Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.