UK TV Ad Market Set for Growth This Year After Flat First Quarter
UK ad spend rose to £11.7 billion in Q1 2026, according to the latest Expenditure Report from the Advertising Association and WARC, prompting an upward revision in the ad market forecast for 2026 and 2027. Based on a survey of media owners and the industry bodies that represent them, the research found that advertisers' investment in Read More
Harkey Media Acquires Select Texas Outdoor Advertising Assets
acquired a portfolio of 406 outdoor advertising displays from Media Choice across several Texas markets The post Harkey Media Acquires Select Texas Outdoor Advertising Assets first appeared on OOH TODAY.
Red Star Outdoor Massive Chicago Wallscape with Playful Copy
Red Star has unveiled its newest billboard acquisition, and you can't miss it. A new pair of eyes now watches over the congested Ontario & LaSalle The post Red Star Outdoor Massive Chicago Wallscape with Playful Copy first appeared on OOH TODAY.
Traits That Separate Great OOH Salespeople From Busy Ones
Two reps. Same market. Same inventory. Same comp plan. One consistently outperforms the other. The one who underperforms is The post Traits That Separate Great OOH Salespeople From Busy Ones first appeared on OOH TODAY.
Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion
Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.
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