Local SEO for Small Businesses: How It Drives Marketing Growth Across the USA

A barbershop in Austin doesn’t need to outrank every barber in the country. It needs to show up when someone three miles away searches “barbershop near me” on a Saturday morning. That’s local SEO in its simplest form. And for small businesses across the USA, it’s become the single most cost-effective way to bring in […] The post Local SEO for Small Businesses: How It Drives Marketing Growth Across the USA appeared first on IndoorMedia.

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IAB Europe’s AdEx Report Finds Video Now Accounts for Half of All Display Investment in Europe

Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now Read More

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Week in Charts: Sky and ITV to Take 44 Percent Market Share, FAST Viewing Varies Across Markets, and AI Use in Creative Measurement is Lagging

In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

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The Mid-Year Marketing Checkup: 3 Areas to Review Now

The first six months of the year move fast. Campaigns launch, social posts go live, meetings fill the calendar, and suddenly it's July. Mid-year is actually a prime checkpoint; there's still enough runway to correct course, accelerate what's working, and set the stage for a strong Q4.  The post The Mid-Year Marketing Checkup: 3 Areas to Review Now appeared first on Stream Companies.

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This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across […] The post This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance appeared first on AdExchanger.

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